Max Métral (Go-to-Market Analytics Director at Activision Blizzard)On this episode of The Data Storytellers podcast, we are joined by Max Metral, Go-to-Market Analytics Director at Activision Blizzard. We dive into how data and technology blend with human capital to influence decision-making in businesses. Max discusses his journey through various data-intensive roles in sports and gaming, emphasizing the importance of integrating soft skills with hard data to drive meaningful business outcomes. He shares insights on the cultural and operational shifts necessary for organizations to truly leverage data for strategic advantage.Connect with us:• Website: https://thedatastorytellers.com/• LinkedIn: https://www.linkedin.com/company/the-data-storytellers• Spotify: https://open.spotify.com/show/2N0vZtHZHgod4Tll2LX2xa• YouTube: https://www.youtube.com/channel/UCz9e56lhYUfORiOHMiLlPmA• Apple Podcast: https://podcasts.apple.com/gb/podcast/the-data-storytellers-podcast/id149376647600:00 - Introduction to the podcast's theme and relevance of data in decision-making01:03 - Overview of data's evolving role in different industries02:23 - Analysis of data-driven vs. data-informed approaches in modern business03:53 - Reflections on historical data usage and lessons learned07:21 - Deep dive into the strategic application of data in real-world scenarios10:40 - Discussion on the challenges of integrating data into business strategies14:26 - The importance of cultural acceptance in adopting data-driven methods19:02 - Strategies for effective communication between data teams and stakeholders23:44 - Addressing the necessity for increased data literacy within corporations27:35 - Exploration of emerging trends and innovations in data analytics32:17 - Anticipating the future of data technology and its impact on industry standards36:48 - Summarizing the discussion and key takeaways on using data to drive business innovation41:55 - Concluding remarks and reflections on the podcast discussion