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BLG 4 - Segmentation driving 120% increase in ACV with rapid expansion revenue
Jay Daley, Head of Product Marketing at Shippit, joins Andrew Hatfield to discuss how being super specific in their Ideal Buyer Profiling led to realigning Product and Go To Market for segmentation and packaging. They're now growing fast with a 70-120% increase in ACV, moving upmarket AND closing deals faster.Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend.See https://www.deepstarstrategic.com/podcast for more episodes
Connect with Jay on LinkedIn:
https://www.linkedin.com/in/jay-daley-0b518764/
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By Deepstar StrategicJay Daley, Head of Product Marketing at Shippit, joins Andrew Hatfield to discuss how being super specific in their Ideal Buyer Profiling led to realigning Product and Go To Market for segmentation and packaging. They're now growing fast with a 70-120% increase in ACV, moving upmarket AND closing deals faster.Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend.See https://www.deepstarstrategic.com/podcast for more episodes
Connect with Jay on LinkedIn:
https://www.linkedin.com/in/jay-daley-0b518764/