Stop the Pipeline Blame Game: How Top SaaS Leaders Drive Real GTM Alignment

If you’ve ever walked out of a pipeline review feeling like sales and marketing are playing two different games, you’re not alone. In this episode, I break down the root causes of the pipeline “blame game” - and share actionable steps used by leading SaaS companies to build trust, boost pipeline velocity, and unite your go-to-market team.

Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend.

You’ll learn:

• How to turn finger-pointing into real, compounding revenue.

See ⁠⁠⁠⁠⁠https://www.deepstarstrategic.com/podcast⁠⁠⁠⁠⁠ for more episodes

Connect with Andrew on LinkedIn: ⁠https://www.linkedin.com/in/andrewhatfield/⁠

Live from the Brisbane Product Marketing Meetup, Andrew shares details of Deepstar Strategic's research into fast growing enterprise B2B SaaS.

• Uncover the hidden impact of internal political impacts in the buying committee
• Understand the difference between value and perceived value
• Learn how the impact of DevOps and Buy vs Build should guide your Packaging

Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend.See ⁠⁠⁠⁠https://www.deepstarstrategic.com/podcast⁠⁠⁠⁠ for more episodes

Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewhatfield/

Andrew leads the first Australian B2B SaaS Go To Market Executive call where he highlights the difficulty of challenger brands winning new business and how complex solutions can adopt a repeatable product and GTM process to predictably scale growth.

Hear from Mei Koon as she shares how she led this process at Squiz as a new CMO and is now enjoying double-digit bottom-line growth.

Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend.See ⁠⁠⁠https://www.deepstarstrategic.com/podcast⁠⁠⁠ for more episodes

Connect with Mei on LinkedIn: ⁠https://www.linkedin.com/in/meichingkoon/

Patrick Coghlan, CEO of Creditorwatch, joins Andrew Hatfield to share his unique journey from employee to CEO and his insights on identifying nice market opportunities and the pivotal role of product management in aligning go to market strategy with CreditorWatch's growth goals.

Discover how focusing on customer onboarding and targeted service offerings helped Coghlan lead his company to master the SMB segment and drive significant market growth.

Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend.See ⁠⁠https://www.deepstarstrategic.com/podcast⁠⁠ for more episodes

Connect with Patrick on LinkedIn:

https://www.linkedin.com/in/patrick-coghlan-sydney/

Jay Daley, Head of Product Marketing at Shippit, joins Andrew Hatfield to discuss how being super specific in their Ideal Buyer Profiling led to realigning Product and Go To Market for segmentation and packaging. They're now growing fast with a 70-120% increase in ACV, moving upmarket AND closing deals faster.Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend.See ⁠https://www.deepstarstrategic.com/podcast⁠ for more episodes

Connect with Jay on LinkedIn:

https://www.linkedin.com/in/jay-daley-0b518764/

Courtney Bain, Senior Product Manager at Rokt, joins Andrew Hatfield to discuss the benefits of focusing on the right opportunities by saying NO. We explore how Courtney is driving Rokt's product development through careful choice of projects and market alignment to deliver a 3x growth improvement. This episode is packed with insights for anyone looking to sharpen their SaaS GTM strategy.

Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend.

See https://www.deepstarstrategic.com/podcast for more episodes

Connect with Courtney on LinkedIn: https://www.linkedin.com/in/courtneybain/

Dr. Anna Harrison, Founder at Rammp, joins Michelle Picoto to explore building customer connections and effective growth strategies in SaaS. Covering practical insights for B2B leaders looking to enhance their approach and sustain their business's growth.

Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend.

See https://www.deepstarstrategic.com/podcast for more episodes

Connect with Anna on LinkedIn: https://www.linkedin.com/in/annaharrison/

Mei Koon, CMO of Squiz, joins Andrew Hatfield to discuss the challenges joining a 25 year old SaaS company with multiple products and bringing them together with a coherent Go To Market strategy to achieve double-digit growth with less than 5% churn.Learn how Buyer Led Growth can help you overcome growth challenges while minimising wasted spend.See https://www.deepstarstrategic.com/podcast for more episodes

Connect with Mei on LinkedIn: https://www.linkedin.com/in/meichingkoon/