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Block 101 - Behind the Scenes in Sport
Block 101 - Behind the Scenes in Sport episodes
- 1 hr 37 min
- 14 min
- 8 min
- Marketing Lessons from The FA Cup (Part 2)
David Lynam talks through some of the marketing lessons that can be taken away from the clever virtual ticket campaigns of two clubs working with Kaizen Ticketing (Part 2 of 2)
20 min - Marketing Lessons from The FA Cup (Part 1)
David Lynam talks through some of the marketing lessons that can be taken away from the clever virtual ticket campaigns of two clubs working with Kaizen Ticketing (Part 1 of 2)
21 min - 15 min
- 14 min
- If you could start from scratch...
David Lynam talks about the positives of kicking off your club commercial or ticketing strategy from scratch and why it's an advantage.
14 min - How do you measure loyalty?
David Lynam talks about loyalty programmes being used at football clubs. What works and what you should consider.
17 min - £100k Generated for Non League Since Lockdown
David Lynam talks about the ways that clubs have been raising funds since the season was cancelled and lockdown enforced.
16 min
About Block 101 - Behind the Scenes in Sport
From the publisher's feed
Every week, thousands of sporting events take place across the UK. Whilst most of the attention goes on what happens on the field of play, there are tens of thousands of people that work hard to get…
these events to happen. David Lynam, Founder of London based Kaizen Ticketing, goes behind the scenes to talk to people involved in various sports at all levels. From club owners & CEOs, to service providers, broadcasters, administrators and volunteers, David gets their unique take on the industry and shines a light on some of the great work that goes on behind the scenes.