Summary

In this conversation, Josie Leung from Milky Way shares her journey from traditional Web2 roles to the crypto space, discussing her experiences at LinkedIn and Crypto.com. She emphasizes the importance of understanding both technical and business aspects in product development. The discussion also explores the potential of LinkedIn as a marketing channel for crypto, the unique features of Milky Way, and the collaborative nature of the modular ecosystem. In this conversation, crypto marketing with Peter Abilla, Josie discusses the innovative approaches of Milky Way in the blockchain space, focusing on collaborative security, user-centric product development, and the importance of community. She highlights the significance of the modular ecosystem and shares insights on the long-term vision of integrating blockchain technology into real-world applications. The discussion also touches on the brand's fun and engaging identity, as well as the implications of autonomous agents in the future of blockchain interactions.


Takeaways

Josie Leung celebrates Lunar New Year and reflects on her background.
Transitioning from Web2 to crypto was driven by a desire to build.
Experience at LinkedIn provided valuable insights into product development.
Understanding both tech and business is crucial for founders.
LinkedIn can be an effective marketing channel for crypto projects.
Milky Way focuses on providing security in the crypto space.
User experience is key to engaging with crypto users.
The importance of educating users about risks in staking.
Collaboration in the modular ecosystem fosters growth and support.
Milky Way aims to connect users with projects they support. Collaborative security allows projects to focus on building their products.
User feedback is crucial for product development in the blockchain space.
The modular ecosystem offers unique opportunities for innovation.
Building during a bear market can lead to unexpected success.
Community engagement is essential for long-term growth.
A fun brand identity can enhance user experience and engagement.
The importance of flexibility in product features to meet market demands.
Interoperability is key for the future of blockchain applications.
Education is necessary to broaden the understanding of blockchain use cases.
Genuine community participation fosters loyalty and trust. 


Chapters

00:00 Introduction and Background
03:06 Transitioning to Crypto and Key Learnings
06:06 Exploring Marketing Channels: LinkedIn vs. Twitter
10:08 Understanding Milky Way: Explaining to Non-Tech Audiences
13:54 Milky Way for Web3 Natives: Insights and Comparisons
18:03 User Experience and Pain Points in the Ecosystem
23:58 Building in the Modular Ecosystem: Collaboration and Growth
25:32 Collaborative Security in Blockchain Projects
28:13 User-Centric Product Development
29:59 Betting on the Modular Ecosystem
35:49 Long-Term Vision Beyond Web3
40:01 Building a Fun and Engaging Brand
43:54 Navigating the Future with Autonomous Agents

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Summary

Stacy Spikes, co-founder and CEO of MoviePass, talks with Peter Abilla (@shmula, @papiofficial) through his path from the music business into film and why he is now building Mogul. Mogul treats movies a bit like fantasy sports, letting fans predict outcomes, compete with each other, and feel real skin in the game around what gets made and how it performs. We get into how a small group of studios still control most of what reaches audiences, and how blockchain and crypto rails could open that up with more transparency, on-chain data, and new ways to fund projects. Stacy also shares what he has learned about humility, persistence, and building community in entertainment as Mogul tries to kick off a new category of “Daily Fantasy Entertainment.”

Takeaways

— Stacy Spikes moved from music into film and now uses that experience to build Mogul.

— Mogul blends fantasy sports mechanics with film predictions so fans can play, compete, and track their calls.

— A handful of major studios still gatekeep which stories and creators reach large audiences.

— Blockchain can bring transparent, verifiable data to how movies are financed, distributed, and rewarded.

— Decentralized finance creates paths for fans to back films directly instead of relying only on studios.

— Mogul is framing a new category: Daily Fantasy Entertainment (DFE) for movies and TV.

— Stacy stresses humility, consistency, and hard work as the real long-run edge in entertainment.

— Competition, leaderboards, and social features can make following films far more engaging.

— Mogul’s design leans into peer-to-peer interaction and global participation, not just U.S. box office.

— The next wave of cinema could be driven by community-funded and community-validated projects.

Chapters

(00:00) Stacy Spikes: A Journey Through Entertainment

(11:13) Introducing Mogul: The Future of Film Engagement

(27:10) Mogul’s Launch and User Engagement

(29:32) Market Dynamics and Data Integration

(34:26) Blockchain’s Role in Mogul

(43:44) Future of Mogul and Film Industry Impact

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Summary

Tim Hafner, co-founder and CEO of OpenServe, walks through what they learned running a hackathon at Berlin Blockchain Week and how it shaped the product. He talks about why Telegram is becoming the default home for crypto apps and why most people still find building usable apps way too hard. Tim shares how OpenServe is trying to give builders a simple way to ship agentic apps that feel like real products, not just demos. Along the way, he digs into supporting developers as entrepreneurs, making good product decisions with messy inputs, and where he thinks AI agents and crypto-native apps are heading next.

Takeaways

— The Berlin hackathon showed how fast builders can ship creative agentic apps when the tooling gets out of their way, crypto marketing with Peter Abilla.

— Telegram is turning into a primary surface for crypto, so great apps need to meet users where they already spend time.

— OpenServe wants to remove the complexity of agentic app creation so developers can focus on ideas, not infrastructure.

— A clean, opinionated user experience is the difference between a cool demo and something people actually keep using.

— Treating developers as founders, not just users, means giving them paths to distribution, revenue, and real products.

— Simple decision-making frameworks help teams move through vague requirements and still ship with confidence.

— Agentic applications can take over the busywork and let users express intent in natural language instead of clicking through tabs.

— Tim’s entry point into crypto came from an early fascination with AI and what agents could unlock for real users.

— The future of app development looks like democratized access: anyone with a good idea should be able to launch an agentic app.

— OpenServe wants to become a launchpad where hackathon projects can grow into production apps used by real communities.

Chapters

(00:00) OpenServe intro and Berlin hackathon highlights

(02:34) Standout projects and creative ideas from the hackathon

(05:06) What OpenServe is building and the core mission

(07:56) Rethinking app development through agentic backends

(10:32) Why Telegram is becoming the front door for crypto apps

(12:52) What users and builders learned from the hackathon UX

(15:37) Helping builders think like entrepreneurs, not just coders

(18:06) Real-world challenges of building agentic applications

(21:43) Using frameworks to guide builders through vague goals

(24:32) Blending human workflows with automated agent flows

(26:00) The rise of creative agents as a new app primitive

(28:11) Agents for content creation and social analytics

(30:27) Tim’s path from AI curiosity into crypto building

(35:48) What’s next for OpenServe and its community launchpad

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Summary

Alon Morch, founder and CEO of SSV Labs, talks about how his time in the Israeli military shaped how he thinks about risk, leadership, and building companies. He explains what SSV Labs actually does: an engineering team behind SSV Network that works on Ethereum’s staking and validator infrastructure so validators can be safer, more flexible, and earn more. The conversation moves through the evolution of crypto, why Ethereum still has the tech edge, and how Layer 2s are really businesses that need to grow, not just “ecosystem projects.” Alon shares his view of “Ethereum at war,” why decentralization still matters but needs real-world execution, and how based applications and extended validator functionality open new revenue paths. He closes with where SSV Labs is headed and how builders, validators, and the community can get involved.

Takeaways

— Military service shaped Alon’s mindset around discipline, risk, and ownership in startups.

— SSV Labs builds core Ethereum staking and validator infrastructure as the team behind SSV Network.

— Ethereum still has tech supremacy for serious builders, but it needs to compete harder.

— Decentralization matters, but it has to be paired with clear incentives and strong execution.

— Layer 2s are real businesses, and their incentives need to align with Ethereum’s long-term health.

— Cultural shifts are pushing Ethereum from pure ideals toward “Ethereum at war” competitiveness.

— Validators can earn more by extending their functionality through based applications and new roles.

— A marketplace for validator services changes validators from passive operators into entrepreneurs.

— The future of Ethereum involves tighter interaction between validators, L2s, and based applications, crypto marketing with Peter Abilla.

— SSV Labs wants to open up advanced staking and validator setups to more builders and the wider community.

Chapters

00:00 Military service, discipline, and founding a startup

02:30 What SSV Labs is building on Ethereum

05:18 How crypto, staking, and validators have evolved

08:02 Inside SSV Network and distributed validator tech

10:38 Why decentralization and validator design actually matter

13:15 ETH’s value, tech lead, and market realities

15:51 L2s as businesses and their relationship with Ethereum

18:43 Based rollups, based applications, and “Ethereum at war”

21:28 Cultural shifts the Ethereum community needs to stay competitive

23:55 Roadmap and goals for SSV Labs

26:37 How builders, validators, and the community can plug into SSV Labs

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With support from Infinex

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Summary

Evgeny Yurtaev, CEO of Zerion, walks through how Zerion went from a simple way to see your onchain portfolio to a full wallet and developer-facing API. He explains why they always shipped based on real user behavior, how data shaped the roadmap, and why staying flexible matters in a market that keeps changing. He also talks about growth in places like Nigeria and South Korea, crypto marketing with Peter Abilla, and why infra in crypto still has big gaps, and how verticalization can help or hurt depending on the use case. The thread running through it is simple, build what users actually use, then expand.

Takeaways

— Zerion formally started in 2019.

— The first product focused on making portfolio tracking easy.

— It later became a full wallet with an API that others can build on.

— User-first development is the only way to survive shifting markets.

— Product analytics was key to knowing what to ship next.

— Growth has to be global, with very different user profiles by region.

— The API product fills infra gaps for other crypto apps.

— Verticalization creates leverage but also coordination challenges.

— Future work is about smoothing UX across chains and devices.

— Founders have to keep adapting as the market moves.

Chapters

(00:00) The journey of Zerion, from tracker to wallet

(02:38) Adapting to market cycles and user needs

(05:19) User-centric development and analytics

(08:11) Global reach and crypto adoption

(10:54) Innovations in mobile and user experience

(13:28) Experimentation and market strategies

(23:14) Navigating performance marketing in crypto

(24:51) The crypto boom in Nigeria

(26:40) Understanding the South Korean crypto market

(30:07) Introducing the Zerion API

(34:57) The philosophy of co-opetition in crypto

(39:03) Verticalization vs. decentralization in crypto

(42:16) Innovations and future directions for Zerion

(44:27) Personal growth as a founder in crypto

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Summary

In this conversation, Gavin introduces TEN Protocol, a Layer 2 on Ethereum focused on balancing privacy and transparency in smart contracts. He explains the idea of “smart transparency,” enabling developers to define which data stays private and which remains public. Gavin discusses how this flexibility opens new use cases in gaming, trading, and enterprise applications, while maintaining Ethereum compatibility, and crypto marketing with Peter Abilla. He also talks about privacy technologies like TEEs, the importance of developer adoption, and how privacy could reshape the future of on-chain trading and DeFi.

Takeaways

— TEN Protocol brings selective transparency to Ethereum smart contracts.

— Smart transparency gives developers fine-grained control over visibility of data.

— The developer experience is low friction and familiar to Ethereum builders.

— Key use cases include gaming, finance, and privacy-sensitive applications.

— Trusted Execution Environments (TEEs) ensure secure and private computation.

— Developer awareness and tooling are central to growth.

— Privacy is becoming a necessary layer in blockchain design.

— Enterprise adoption will follow as privacy standards mature.

— Competition spans both traditional and emerging privacy protocols.

— Private trading and dark pool-style DEXs may define the next era of DeFi.

Chapters

(00:00) Introduction to TEN Protocol and Its Purpose

(02:50) Understanding Smart Transparency

(05:37) Developer Experience and User Interaction

(08:14) Applications and Use Cases of TEN Protocol

(TEN:52) Privacy Enhancing Technologies and Their Importance

(13:24) The Future of Privacy in Blockchain

(16:02) Enterprise Adoption and Market Strategy

(18:48) Competitive Landscape and Differentiation

(21:38) Looking Ahead: Vision for TEN Protocol

(24:16) Community Engagement and Mainnet Launch

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Supported by Infinex Super App

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Summary

In this episode, Casey Craig of Euphoria Finance shares how the team is reimagining derivatives trading through a mobile-first, consumer-focused design. Euphoria’s core innovation—“tap trading”—removes friction and makes trading intuitive, fast, and enjoyable, and crypto marketing with Peter Abilla. Casey explains how this simple mechanic, paired with strong technical foundations and key partnerships, positions Euphoria to attract both crypto-native and mainstream users. The conversation also explores user behavior on their massive waitlist, the community-led growth model, and how Euphoria plans to expand from retail to potential B2B use cases in the future.

Takeaways

— Euphoria Finance wants to make derivatives trading fun, fast, and accessible

— “Tap trading” reduces complexity and appeals to a broader user base

— The app’s design focuses on intuitive, mobile-first user experience

— Euphoria targets both crypto traders and everyday consumers

— Strategic partnerships strengthen their technical and market positioning

— Over one million people have joined the waitlist, showing strong early demand

— The team emphasizes a consumer-first approach to drive long-term adoption

— Reliable infrastructure underpins smooth performance and scaling

— Future plans include possible B2B integrations with other platforms

— Community engagement remains central to Euphoria’s vision

Timeline

(00:00) Introduction to Euphoria Finance

(02:40) The Concept of Tap Trading

(05:34) User Experience and Accessibility in Trading

(08:14) Target Audience and Go-to-Market Strategy

(11:10) Technical Aspects and Chain Selection

(13:52) Partnerships and Community Engagement

(16:23) Waitlist Insights and User Patterns

(19:18) Consumer-First Approach in Trading

(21:56) Future Developments and Closing Thoughts

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Summary

In this episode, Matt Mudano, co-founder and CEO of Arch Network, explains how Arch is pioneering a new execution platform purpose-built for Bitcoin-native DeFi. Unlike EVMs or SVMs, Arch introduces a virtual machine and consensus layer that can directly interact with the Bitcoin mempool, enabling smart contracts and transaction signing without bridging, and crypto marketing with Peter Abilla. Matt outlines how this unlocks new primitives for builders, reduces risk from wrapped BTC models, and preserves the security of Bitcoin while bringing programmability to it. He also touches on technical design choices, developer opportunities, and how Arch aims to evolve Bitcoin into a fully programmable, trust-minimized ecosystem.

Takeaways

— Arch Network is a new execution platform purpose-built for Bitcoin

— Its VM and consensus layer natively understand Bitcoin transactions

— Current EVM/SVM environments can’t read or sign Bitcoin transactions directly

— Traditional Bitcoin DeFi relies on insecure bridges and wrapped assets

— Arch eliminates the need for bridging by enabling direct Bitcoin smart contracts

— It’s designed for developers who want to build on Bitcoin securely and efficiently

— The system introduces new primitives that expand what Bitcoin DeFi can be

— Security and decentralization are preserved at the base Bitcoin layer

— The goal is to bring full programmability to the most secure blockchain

— Arch positions itself as a foundational layer for the next phase of Bitcoin-based DeFi

 Chapters

(00:00) Introduction and guest welcome

(01:10) What Arch Network is building

(03:20) Why Bitcoin needs a new execution layer

(05:40) Limitations of EVMs and SVMs for Bitcoin

(07:55) How Arch interacts directly with the Bitcoin mempool

(10:25) Eliminating bridges and wrapped BTC risk

(13:05) New primitives enabled by native Bitcoin execution

(16:30) Developer and builder opportunities

(19:45) Security, decentralization, and design choices

(23:00) Future of Bitcoin programmability and closing thoughts

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Summary

Trantor walks through how Etherex became the leading decentralized exchange on Linea, what it took to build early in a turbulent ecosystem, and why foundation alignment matters more than capital, and crypto marketing with Peter Abilla. He explains the role of Rex33, why its tokenomics are designed for long-term liquidity instead of short-term hype, and how ZK technology is shaping the next chapter of scaling on Ethereum. The conversation ties together builder lessons, ecosystem incentives, and how community trust fuels durable growth.

Takeaways

— Etherex is the largest DEX on Linea by volume and activity

— Linea’s early friction was structural, not technical, and it is now compounding

— Builder success depends on foundation alignment and shared incentives

— Sustainable flywheels beat one-off incentives

— Rex33 tokenomics reward liquidity and loyalty

— Holders can lend tokens through platforms like Euler or Aave

— Community traction is a moat as liquidity deepens

— ZK is the long-term scaling path for Ethereum

— Linea is starting to gain broader market recognition

— Investors can enter or exit Rex33 flexibly

Chapters

(00:00) Introduction to Etherex and Linea

(02:53) Building in an underdeveloped ecosystem

(05:39) Foundation strategy and alignment

(08:07) Identifying missing infrastructure

(11:08) Incentive and governance dynamics

(14:00) Designing a durable flywheel

(16:53) Rex33 tokenomics and utility

(20:01) Product features and liquidity routing

(22:35) How the community drives adoption

(25:32) Why ZK is the scaling future

(28:33) Real-world community building

(31:15) Forward strategy and closing

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Summary

Nirav Murthy, co-founder of Camp Network, talks through how Camp is building a user-friendly IP licensing platform that blends AI and blockchain, and crypto marketing with Peter Abilla. The project shifted from a Layer 2 to a Layer 1 so they could control the tech stack, tailor the network to IP use cases, and support developers building on top of it. As AI becomes the default way new IP is created, provenance and licensing move from “nice to have” to “mandatory.” Camp is positioning itself as the infrastructure layer for this shift by making licensing programmable, cheap, and instant. Nirav also walks through what creator adoption looks like in practice, how Camp keeps users engaged, and why community plus product feedback loops matter more than hype in this category.

Takeaways

• Verticalized blockchains are emerging because general-purpose chains fall short for specialized use cases like IP
• Nearly all future IP will originate from AI tools, which makes on-chain provenance essential
• The current IP licensing market is slow, expensive, and controlled by intermediaries
• Smart-contract licensing unlocks new monetization models for creators
• Retention is a better signal than raw user acquisition in crypto
• Gamified product mechanics help drive repeat participation
• Feedback loops with early users guide product direction
• The entertainment sector is most likely to be disrupted first
• Community creates durable network effects around IP ownership

Chapters

(00:00) The Genesis of Camp Network

(03:03) Moving from Layer 2 to Layer 1

(05:58) What Camp Actually Solves

(08:46) IP Licensing in an AI-Native World

(11:39) Power for Creators

(14:44) How Buyers Fit Into the Model

(17:22) Ecosystem Growth and Metrics

(20:24) Creator and Buyer Journeys

(23:14) Go-to-Market and Marketing

(26:10) Lessons from Building Camp

(29:09) Competitive Dynamics

(32:07) Industries Most Likely to Be Disrupted

Thank you for the support from Infinex

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