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In this episode of the BlockFuel podcast, Andrew Saunders, CMO at Skale and former CMO at Arbitrum, shares his expert insights on marketing in Web3 and the future of blockchain. With a background that spans Amazon, NBCUniversal, and CAA, Andrew discusses how brands can connect with audiences in the rapidly growing Web3 space, the unique challenges of marketing to early adopters, and why community building is key to long-term success.
Andrew also talks about the booming blockchain gaming and AI sectors, Skale’s no-gas-fee architecture, and the path to mass adoption. Whether you're a marketer, builder, or entrepreneur in the Web3 space, this episode provides valuable insights on how to navigate the landscape and prepare for the future.
Chapters:
📍 Transitioning from Web2 to Web3
Andrew reflects on his move from Web2 giants like Amazon and NBCUniversal to Web3, and the opportunities he sees in blockchain technology.
📍 Marketing in Web3: Building Communities
Andrew breaks down how brands can create lasting communities in Web3 by focusing on storytelling, accessibility, and emotional connection.
📍 The Rise of Blockchain Gaming & AI
Exploring the growth of blockchain gaming and AI, Andrew discusses how Skale’s high-throughput and no-gas-fee model is perfect for developers in these sectors.
📍 The Path to Mass Adoption
Andrew predicts what will bring the next wave of users to blockchain, from breakthrough games to large Web2 companies integrating blockchain into their platforms.
📍 Skale’s Unique Value Proposition
Why Skale is ideal for high-transaction applications like gaming, AI, and social apps, offering scalability without compromising the user experience.
In this episode of the BlockFuel podcast, Avi Mash sits down with Augie Ilag, an investment partner at CMT Digital. They discuss Augie’s diverse career journey from McKinsey to Sequoia and CMT Digital, and how his experience in both traditional consulting and venture capital has shaped his approach to the blockchain industry. Augie shares insights on the early-stage investment landscape, founder-market fit, and the unique challenges of assessing startups in the fast-evolving crypto space.
They also dive into how CMT Digital stands out among other VCs, exploring global market dynamics, the importance of on-the-ground experience, and how their trading-oriented heritage gives them an edge in supporting blockchain founders.
Chapters:
📍 Introduction & Career Overview
Augie Ilag talks about his transition from McKinsey to Sequoia and CMT Digital, and how these experiences influence his perspective on blockchain investing.
📍 Life in Asia and Global Market Expertise
Augie shares stories of moving to the Philippines, working in Southeast Asia, and how understanding cultural nuances in these regions benefits his work in crypto venture capital.
📍 Early-Stage Venture Capital & Investment Philosophy
Exploring how CMT Digital simplifies early-stage investment decisions with a focus on founder-market fit, team dynamics, and market opportunities.
📍 Crypto Market Cycles & Global Regulatory Impact
A look into how market cycles and policies across different regions shape investment strategies in the blockchain space.
📍 Founder Insights & Motivation
Discussing the importance of founder motivation, outlier characteristics, and the role storytelling plays in the success of early-stage blockchain startups.
📍 Institutional Adoption & Real-World Assets (RWA)
The rise of institutional interest in crypto and the potential of real-world asset tokenization as a game-changer in the blockchain space.
📍 Gaming and Consumer Applications in Asia
Augie delves into the gaming industry in Asia, discussing key trends, innovations, and why consumer applications are a big focus for blockchain investors in the region.
📍 CMT Digital’s Differentiator
Augie wraps up by highlighting what makes CMT Digital unique among other venture firms and how they support founders with their global and trading-focused approach.
Join us as we delve into the fascinating journey of Sid, who transitioned from a computer science background to leading Skate, a pioneering force in the blockchain space. In this episode, we explore his experience in OTC trading and the evolution of DeFi, uncovering how Skate is streamlining cross-chain interoperability. Sid shares valuable insights into the future of Layer 2 ecosystems, the challenges they face, and the importance of building a robust community within the blockchain world. We also discuss his shift from being a technical founder to becoming a CEO and gain unique perspectives on Singapore's vibrant crypto community. Tune in for an engaging and informative conversation packed with expert insights and inspiring stories.
Follow Us on "X":
Guests: @skate_chain
Block Fuel: https://x.com/Block_Fuel
Fresh off a $100m Series B from Framework Ventures, Brevan Howard Digital Assets, & Hack VC, we sit down with Smokey The Bera, Co-Founder of one the hottest projects of 2024: Berachain
ChatGPT
In this episode, we sit down with Angel Velarde, Co-Founder of OpenWorld, to discuss how their platform is making high-yield crypto investments accessible to non-crypto natives. Discover how you can build a portfolio of high-yield, low-risk liquidity pools with one click, boasting APYs of 50% or more. We also delve into Vietnam's impressive 50% crypto adoption rate, the strategic choice of building on Arbitrum, and ensuring security with Verichains. Plus, get the inside scoop on OpenWorld's official launch and its mission to revolutionize crypto investing.
Angel Velarde @agvbtc
OpenWorld @OpenWorldFi
Block Fuel: https://x.com/Block_Fuel
Then check out our latest talk with Catherine Daly from Space and Time at the Genzio Media House! Cat always does an incredible job at communicating technical topics in layman's terms.
We explore:
We explore the next wave of monetization through interactive ads within livestreams with Alex Casassovici, Founder of Azarus.
Highlights:
➱ Why streaming is important (and the big numbers to prove it)
Hosts: Avi Mash, Jody Flournoy, Sean Ristau
Chapters
00:00 Introduction and Background
03:02 The Power of Live Streaming
07:47 Monetizing Web3 Games
14:51 Creating Connections and Relationships
25:06 Partnership with Animoca Brands
28:48 The Viability of Gaming as a Full-Time Career
30:07 The Potential of Play-to-Earn Models
32:05 The Future of Work in the Metaverse
37:43 Enhancing the Streaming Experience
44:13 Monetization and Engagement in Live Streaming
47:30 Measuring Authenticity in Audience Engagement
50:03 The Evolution of Technology for Streaming and Gaming
Highlights:
➱ Her original paper running Bitcoin through a traditional risk factor model (91% of Bitcoin’s risk was unexplained!)
Hosts: Avi Mash, Jody Flournoy, Sean Ristau
Chapters
00:00 Introduction and Background
01:25 Alex's Journey into the Crypto Industry
08:24 Hack VC's Investment Thesis
13:32Trends in the Crypto Industry and Hack VC's Focus
15:08The Rise of ETFs and Tokenization
34:04 Conclusion and Where to Find Alex
Where To Follow:
Block Fuel meets with Nathan McCauley, CEO of Anchorage Digital, an OCC-chartered digital asset custodian with a passion for the Registered Investment Advisor (RIA) space.
We cover:
Nothing embodies the intersection of traditional finance and crypto quite like publicly traded bitcoin miners. Check out this week's episode with Adam Swick, Chief Growth Officer at MARA, the world's largest BTC miner.
Where To Follow:
From the publisher's feed