Our guest this week is Robert Garfinkle, Director of User Acquisition at Celer Networks. Celer Networks is a layer-2 technology company (that is, the layer between the blockchain and an app) with a suite of products, one of which is a mobile SDK that facilitates competitive real money gameplay in mobile apps.

We discuss how Celer deploys their technology in their first party apps, and how their product and business model compare to competitors. We dive into how user acquisition and growth strategies differ between competitive real-money games and traditional IAP or ad based revenue models.  And, we talk about how iOS 14.5 changes are consolidating the power into the hands of big companies. 

Also, Apple is expanding its ad businesses, ATT exists (and top games are behaving conservatively) and Nexon buys $100M in Bitcoin. 

Learn more about how to grow your mobile app at upptic.com

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