"If you reward the wrong behaviour, you get the wrong behaviour" this quote is from Mary Keane-Dawson CEO and Founder of Truth. Mary is this week's guest on the Shiny New Object Podcast. Mary's 31 year career in publishing, agency and entrepreneurship has left her thinking "I'm still 18, I'm learning all the time". Part of the reason for this is the fact she found her 11 year old son mining bitcoin in the garage - 7 years ago. We talk about how TRUTH is improving relationships between advertisers and consumers. And through Mary's relentless higher purpose of "being true, being your authentic self" she challenges us and in no uncertain terms declares "Never underestimate me." No chance Mary. None at all.