Shiny New Object - a Marketing Podcast

By Tom Ollerton

What's Shiny New Object - a Marketing Podcast about?

Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net

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Shiny New Object - a Marketing Podcast episodes:

06.17.2024
Episode 256 / Constantin Hourmouzis / PwC Germany / Senior Manager | Data Driven Marketing
On this latest episode of the Shiny New Object podcast, explore how marketers can maximise the value of data through strategic use of customer data platforms. Constantin Hourmouzis, Senior Manager | Data Driven Marketing at PwC Germany, shares best practices...
06.03.2024
Episode 255 / Leandro Chique / Philips / Marketing Director - Strategic Adjacencies
Leandro Chique, Marketing Director - Strategic Adjacencies at Philips, sees the development of AI and technology in data driven marketing as a huge opportunity for improving consumer health. His Shiny New Object is all about using data to scale and...
05.20.2024
Episode 254 / Brett Richardson / Chobani / Director of Media and Marketing
Our latest guest on the Shiny New Object Podcast, Brett Richardson, is the Director of Media and Marketing at Chobani, where he works closely with retailers across the US to optimise media investment for the brand. This is why his...
05.14.2024
Episode 253 / Mikko Vesterinen / Valmet / Senior Manager, Digital & Data-Driven Marketing
Find out how data-driven marketers can effectively measure marketing impact and brand growth in B2B environments through behavioral insights, networking with customers, and defining strategic and tactical key performance indicators. Valmet's Mikko Vesterinen also shares how he's using data and...
05.07.2024
Episode 252 / Emre Acikel / Bayer / Global Head Data Driven Marketing
Bayer's Global Head of Data Driven Marketing Emre Acikel discusses how integrating creative and media analytics has improved marketing campaign effectiveness at Bayer by up to 15% by revealing which creatives and audiences perform best. He also explains how connecting...
04.26.2024
Episode 251 / Christina Rapsomanikis / Mars / Global VP Digital & e-Commerce
Christina Rapsomanikis is a digital growth leader who's worked across CPG, luxury businesses, and now leads the Digital and e-commerce arm of Mars Pet Nutrition. In this latest episode of the Shiny New Object Podcast, she shares her favorite marketing...
04.23.2024
Episode 250 / Idil Cakim / Audacy / Senior Vice President, Research and Insights
Find out about the importance of staying concise and driving your point home with confidence from Idil Cakim, Senior Vice President, Research and Insights, at Audacy. Her Shiny New Object is the connection between creative and sonic elements and performance...
04.16.2024
Episode 249 / Patrick Janssen / Cisco / Partner Marketing Manager
Aligning sales and marketing objectives and data exchanges seems a no brainer, yet so many organisations simply don't do it, says Patrick Janssen, Cisco's Partner Marketing Manager. It's why he's picked it as his shiny new object. Tune in to...
04.08.2024
Episode 248 / Marie Casimir Fallon / Bimbo Bakeries USA / Senior Director of Media, Analytics and Content
For Bimbo Bakeries' Senior Director of Media, Analytics and Content, AI continues to be a shiny new object especially when it comes to brainstorming and to content creation on a budget. On the latest podcast episode, Marie Fallon talks about...
04.01.2024
Episode 247 / Jeremy Nye / Just Eat Takeaway.com / Senior Insight Manager, Global
What do street names have to do with marketing planning? How do TV drama characters inspire marketing strategies? And how does Just Eat try to get closer to their consumers? Find out all this and more, including top data driven...
03.27.2024
Episode 246 / Mark Sandys / Diageo / Chief Innovation Officer
Mark Sandys' career with Diageo started in 1997 and has taken him around the world, working in the brand's marketing and commercial areas all this time. Today, he is the Chief Innovation Officer, shaping the future of the way that...
03.19.2024
Episode 245 / Victoria Kerr / Uber for Business / Director of Marketing EMEA & APAC
Ever wondered by B2B marketing seems to be left behind when it comes to technological innovation, a "poor cousin" of B2C marketing? The tide is turning, according to Uber for Business' Victoria Kerr, who sees data driven marketing becoming more...
03.11.2024
Episode 244 / Natalia Horvath / Former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo
On the latest Shiny New Object Podcast episode, Natalia Horvath, Former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo, gives us a history of channel marketing to today's newest approach - channel-less marketing. Natalia believes marketers need...
03.04.2024
Episode 243 / Grant McKenzie / Asahi Europe & International / Chief Marketing Officer
On the latest episode we talk to CMO of Asahi Europe & International, Grant McKenzie, who shares why he's also embraced AI as his Shiny New Object. His focus is on how AI can help marketers be better and more...
02.27.2024
Episode 242 / Tina Tonielli / Haleon / US and North American Lead, Consumer and Business Insights and Analytics
While some insights pros prefer to float on the surface of data, Tina Tonielli is unafraid to take a deep dive. On the latest episode of the Shiny New Object podcast, Haleon's US and North American Lead, Consumer and Business...
02.20.2024
Episode 241 / Nendra van Wielink-Mohamed / The Kraft Heinz Company / Associate Director, GCOE Global Media
Having access to data is key to making good marketing decisions, but Nendra van Wielink-Mohamed knows that not all data collected can be useful, and not all useful data can be or is collected in an organisation. So, what are...
02.13.2024
Episode 240 / Anna Estlund / Pernod Ricard / Senior Director of Insights & Strategy
The latest episode Shiny New Object podcast looks at the future of data-driven marketing with Anna Estlund, Senior Director of Insight and Strategy at Pernod Ricard. Anna shares her innovative approach to navigating the complexities of marketing effectiveness through the...
01.30.2024
Episode 239 / Giovanni Pupo / LIPTON / Head of E-Commerce Media Europe
How does therapy improve your work life balance and can we even call it that - or is it simply, life balance? Listen to Giovanni Puppo, Head of E-Commerce Media Europe at LIPTON and Adjunct Professor at the POLIMI Graduate...
01.15.2024
Episode 238 / David Khoshpasand / Hasbro / Amazon Performance Marketing Manager
For marketers, the pursuit of profit and short-term gains can leave you without a continuous growth opportunity and stump the longevity of your business. This is why David Khoshpasand, Amazon Performance Marketing Manager at Hasbro, swears by the framework of...
12.29.2023
Episode 237 / Paul Robinson / Jabra / Director Marketing, Europe, Middle East, Africa, Central & Latin America
You may be tempted to think that DTC is nothing new in marketing and sales, but Jabra's Paul Robinson has picked it as his Shiny New Object due to the way in which DTC logistics have advanced, how much important...
12.18.2023
Episode 236 / Rishi Mulgund / Haleon / Performance Marketing Director
Adding sound to your online ad will make it more difficult to skip - and that's essential in today's world, where consumers are overwhelmed with huge amounts of information. "Would you scroll past this ad at 10.30pm at night?" is...
12.05.2023
Episode 235 / Cate McVeigh / Mars / European Senior Marketing Analytics Manager
On this latest podcast looking at the future of data driven marketing, we discuss how the industry can better tap into the potential of neurodiversity. Cate McVeigh, European Senior Marketing Analytics Manager at Mars, recounts her experience progressing through the...
11.21.2023
Episode 234 / Grettel Clark / Ottobock / Senior Performance Marketing Specialist
Grettel Clark, Senior Performance Marketing Specialist at Ottobock, firmly believes that TikTok is king among the digital marketing platforms brand can grow on these days. There's a unique, more direct connection that brands can make with their target audience on...
11.07.2023
Episode 233 / Qaiser Bachani / Mondelēz International / Consumer Experience Lead, Europe & Global Brands
What if the outcome of relying on more automation and AI tools meant that advertising and marketing could return to an era of "big ideas"? It's the question asked by our latest podcast guest, Qaiser Bachani, Consumer Experience Lead, Europe...
10.24.2023
Episode 232 / Rebecca McCowan / The Coca-Cola Company / Design Lead
Rebecca McCowan, Design Lead at the Coca-Cola Company, believes in slow design and long-term thinking when it comes to branding. In the latest Shiny New Object podcast episode, she tells us how design often solves business problems and why slow...
10.10.2023
Episode 231 / Jill Cress / H&R Block / Chief Marketing and Experience Officer
In the latest episode, Jill Cress, Chief Marketing and Experience Officer at H&R; Block, talks about the importance of truly knowing and committing to one's audience for marketing effectiveness. We get her top tips on data driven marketing and hear...
10.03.2023
Episode 230 / Sorin Patilinet / Mars / Senior Director, Marketing Effectiveness
How can marketers measure the effectiveness of their messages? Using neuroscience, says Sorin Patilinet, Mars' Senior Director for Marketing Effectiveness and owner of the Marketing Engineer blog. On the latest podcast episode, find out why neuro marketing is Sorin's Shiny...
09.25.2023
Episode 229 / Amy Wright (Global Head of Creative Strategy) & Dan Moseley (MD, North America) / Automated Creative
How are marketers geared up to tackle the busiest commercial quarter of the year? With Q4 fast approaching, over one third of marketers still don't optimise their creative in-flight. It's the equivalent of playing football and never changing your team...
09.19.2023
Episode 228 / Gerry D’Angelo / Procter & Gamble / Ex VP, Global Media
On this special episode recorded live at MAD//Fest 2023, Gerry D'Angelo talks about the excitement of marketers around generative AI. He gives advice on approaching it with cautious optimism and learning from past mistakes when it comes to jumping on...
09.12.2023
Episode 227 / Saurabh Patel / IHH Healthcare / Group Chief Marketing Officer
What makes a successful marketing leader to Gen Z in a constantly changing environment? According to Saurabh Patel, Group Chief Marketing Officer at IHH Healthcare, it's all about displaying servant leadership - his Shiny New Object. On the latest podcast...
09.06.2023
Episode 226 / Shaaf Tauqeer / easyJet / Audience and Martech Manager
What do you do when you have no in-flight entertainment, but still want to reach out to consumers and build loyalty and brand recognition? You set up a branded podcast, would be Shaaf Tauqeer's advice. The easyJet Audience and Martech...
08.28.2023
Episode 225 / Zach Doty / AT&T / Director, Online Marketing
Creating a strong marketing team goes beyond specialising in one field, says AT&T;'s Zach Doty. In fact, on the latest episode of the Shiny New Object podcast, he tells us why the popular talent development concept of T-shaped talent is...
08.23.2023
Episode 224 / Tim Lion / Meta / Head of EMEA Gaming Marketing, Global Brand & Programs, Facebook Gaming
In this bonus podcast episode, we talk to a gaming advertising expert: Meta's Tim Lion. For his Shiny New Object, Tim tells us why marketers have been overlooking a huge opportunity when it comes to gaming, especially the mobile audience....
08.22.2023
Episode 223 / Brian Costello / General Motors / Head of Performance Driven Marketing - Corporate Brands
Perfect is the enemy of good and, on the latest episode of the Shiny New Object Podcast, Brian Costello of General Motors explains how marketers can use this principle with generative AI to increase creative effectiveness. Brian's shiny new object...
08.15.2023
Episode 222 / Ed Couchman / Spotify / Head of Sales, UK & Northern Europe
When it comes to expanding the reach of your marketing plan, Spotify's Ed Couchman thinks it's time to prioritise audio. The Head of Sales for UK & Northern Europe tells us why we're going through an audio revolution and how...
08.08.2023
Episode 221 / Tatyana Jones / Bausch + Lomb / Director, Consumer Marketing
Bausch + Lomb’s Director for Consumer Marketing, Tatyana Jones, is no stranger to the complexities of CPG marketing in today’s noisy landscape. That’s why her shiny new object is simplicity - in particular, doing the common, uncommonly well. Find out...
08.01.2023
Episode 220 / Jen Tanner / Accenture / Marketing Director
The latest podcast episode features Jen Tanner, Marketing Director at Accenture, talking about why a solid marketing strategy brief can become a game changer for B2B marketers. Listen to Jen’s top tips, find out what new behaviour has changed the...
07.25.2023
Episode 219 / Jeric Griffin / Mars Petcare / Performance Marketing Manager
In the latest episode we dive into what makes successful marketing when using AI - automation with human curation, according to our guest Jeric Griffin, Performance Marketing Manager at Mars Petcare. Find out why extreme automation kills the quality of...
07.17.2023
Episode 218 / Svetla Pavlova / Epsilon / Performance Marketing Manager
What makes a creative marketer and how can companies become more open to creative thinking through a combination of structure and confidence? In this episode of the Shiny New Object podcast, Svetla Pavlova, Performance Marketing Manager at Epsilon, shares the...
07.10.2023
Episode 217 / Kristin Sinclair / TÜV SÜD / Performance Marketing Manager
With a career spanning everything from graphic design to user experience to SEO, paid social, and now B2B marketing, Kristin Sinclair is fascinated by how AI opens up possibilities in for B2B marketers to better target their dream consumers. On...
07.03.2023
Episode 216 / Paul Wright / Uber Advertising / Head of Uber Advertising, UK and Ireland
How does Uber optimise the success of their adverts on the app? It's all about context and attention, as Paul Wright shares on the latest episode of the Shiny New Object Podcast. Advertising is too complex these days, while good...
06.05.2023
Episode 215 / Amit Thard / GE Healthcare / Director of Omnichannel Strategy
Dive into the world of AI and data-driven marketing with Amit Thard, Director of Omnichannel Strategy at GE Healthcare, as he shares how we're just scratching the surface of AI's potential in marketing. In this episode, Amit compares the current...
05.31.2023
Episode 214 / Nina Ntatidou / PayPal / Global Lead Management
Dive into what makes marketers succeed at all ages with Nina Ntatidou, Global Lead Management at PayPal, as she shares her journey from an economics background to the world of marketing in our latest podcast episode.
05.22.2023
Episode 213 / Azeem Ahmad / ASSA ABLOY Group / Digital Marketing Lead
In the latest podcast episode, Azeem Ahmad, Digital Marketing Lead at ASSA ABLOY Group, discusses the importance of genuine diversity and inclusion in marketing. He highlights the pitfalls of companies treating diversity and inclusion as a one-month-a-year initiative rather than...
05.16.2023
Episode 212 / Thiago Gomes / Meta / Product Marketing Lead - EMEA
Thiago Gomes is the Product Marketing Lead for EMEA at Meta (Facebook), where he champions diversity - his Shiny New Object. Having moved and worked from South America to the US and now across EMEA, Thiago knows first hand the...
05.08.2023
Episode 211 / Eka Vankova / Experian / Product Marketing & Proposition Lead
This week's guest is a marketing expert in the insurance and finance industries, having racked up experience in house at brands like Comparethemarket.com, William Russell, and now Experian - where she is the Product Marketing & Proposition Lead. Eka Vankova's...
05.01.2023
Episode 210 / Lucrèce Sicat / Amazon / Head of Creator Marketing, Europe
For any brand that's looking to grow awareness and target their audience in a more successful way, using creator commerce is essential. From influencers to online publications, our shopping habits and our consideration are swayed by creators more than ever....
04.17.2023
Episode 209 / Madlen Nicolaus / SAP Concur / Former VP Marketing EMEA
How does a marketer that loves data-driven decision making use ChatGPT as her own personal assistant? Will AI take over all writing jobs and how can marketers actually use it for good? The latest guest on the Shiny New Object...
04.10.2023
Episode 208 / Stephanie Bonnet / EDF UK / Head of Corporate Communications
How are platforms like Substack changing the digital marketing game? For Stephanie Bonnet, Head of Corporate Communications at EDF in the UK and our latest guest on the Shiny New Object podcast, free expression and the opportunity to be a...
04.03.2023
Episode 207 / Catriona Walkerden / Logicalis / VP, Global Marketing
Now the VP for Global Marketing at Logicalis, Catriona Walkerden has worked in technology for over 20 years and learnt how to create a human first approach to marketing. One of her top marketing tips is about making advertising and...

What's Shiny New Object - a Marketing Podcast about?

Download our free app to listen on your phone

Shiny New Object - a Marketing Podcast episodes:

Episode 256 / Constantin Hourmouzis / PwC Germany / Senior Manager | Data Driven Marketing

Episode 255 / Leandro Chique / Philips / Marketing Director - Strategic Adjacencies

Episode 254 / Brett Richardson / Chobani / Director of Media and Marketing

Episode 253 / Mikko Vesterinen / Valmet / Senior Manager, Digital & Data-Driven Marketing

Episode 252 / Emre Acikel / Bayer / Global Head Data Driven Marketing

Episode 251 / Christina Rapsomanikis / Mars / Global VP Digital & e-Commerce

Episode 250 / Idil Cakim / Audacy / Senior Vice President, Research and Insights

Episode 249 / Patrick Janssen / Cisco / Partner Marketing Manager

Episode 248 / Marie Casimir Fallon / Bimbo Bakeries USA / Senior Director of Media, Analytics and Content

Episode 247 / Jeremy Nye / Just Eat Takeaway.com / Senior Insight Manager, Global

Episode 246 / Mark Sandys / Diageo / Chief Innovation Officer

Episode 245 / Victoria Kerr / Uber for Business / Director of Marketing EMEA & APAC

Episode 244 / Natalia Horvath / Former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo

Episode 243 / Grant McKenzie / Asahi Europe & International / Chief Marketing Officer

Episode 242 / Tina Tonielli / Haleon / US and North American Lead, Consumer and Business Insights and Analytics

Episode 241 / Nendra van Wielink-Mohamed / The Kraft Heinz Company / Associate Director, GCOE Global Media

Episode 240 / Anna Estlund / Pernod Ricard / Senior Director of Insights & Strategy

Episode 239 / Giovanni Pupo / LIPTON / Head of E-Commerce Media Europe

Episode 238 / David Khoshpasand / Hasbro / Amazon Performance Marketing Manager

Episode 237 / Paul Robinson / Jabra / Director Marketing, Europe, Middle East, Africa, Central & Latin America

Episode 236 / Rishi Mulgund / Haleon / Performance Marketing Director

Episode 235 / Cate McVeigh / Mars / European Senior Marketing Analytics Manager

Episode 234 / Grettel Clark / Ottobock / Senior Performance Marketing Specialist

Episode 233 / Qaiser Bachani / Mondelēz International / Consumer Experience Lead, Europe & Global Brands

Episode 232 / Rebecca McCowan / The Coca-Cola Company / Design Lead

Episode 231 / Jill Cress / H&R Block / Chief Marketing and Experience Officer

Episode 230 / Sorin Patilinet / Mars / Senior Director, Marketing Effectiveness

Episode 229 / Amy Wright (Global Head of Creative Strategy) & Dan Moseley (MD, North America) / Automated Creative

Episode 228 / Gerry D’Angelo / Procter & Gamble / Ex VP, Global Media

Episode 227 / Saurabh Patel / IHH Healthcare / Group Chief Marketing Officer

Episode 226 / Shaaf Tauqeer / easyJet / Audience and Martech Manager

Episode 225 / Zach Doty / AT&T / Director, Online Marketing

Episode 224 / Tim Lion / Meta / Head of EMEA Gaming Marketing, Global Brand & Programs, Facebook Gaming

Episode 223 / Brian Costello / General Motors / Head of Performance Driven Marketing - Corporate Brands

Episode 222 / Ed Couchman / Spotify / Head of Sales, UK & Northern Europe

Episode 221 / Tatyana Jones / Bausch + Lomb / Director, Consumer Marketing

Episode 220 / Jen Tanner / Accenture / Marketing Director

Episode 219 / Jeric Griffin / Mars Petcare / Performance Marketing Manager

Episode 218 / Svetla Pavlova / Epsilon / Performance Marketing Manager

Episode 217 / Kristin Sinclair / TÜV SÜD / Performance Marketing Manager

Episode 216 / Paul Wright / Uber Advertising / Head of Uber Advertising, UK and Ireland

Episode 215 / Amit Thard / GE Healthcare / Director of Omnichannel Strategy

Episode 214 / Nina Ntatidou / PayPal / Global Lead Management

Episode 213 / Azeem Ahmad / ASSA ABLOY Group / Digital Marketing Lead

Episode 212 / Thiago Gomes / Meta / Product Marketing Lead - EMEA

Episode 211 / Eka Vankova / Experian / Product Marketing & Proposition Lead

Episode 210 / Lucrèce Sicat / Amazon / Head of Creator Marketing, Europe

Episode 209 / Madlen Nicolaus / SAP Concur / Former VP Marketing EMEA

Episode 208 / Stephanie Bonnet / EDF UK / Head of Corporate Communications

Episode 207 / Catriona Walkerden / Logicalis / VP, Global Marketing

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