A good marketer can pretty much manipulate the data to make their campaign look good, but you can't fake a great product or a great consumer experience.

That's why, according to Daniel Mark Carr, you need to look for data outside the dashboard to really understand what works and what doesn't with your target audience. On our latest podcast episode, Daniel shows us how to do that, how to start saying no to the right things, and how to get ahead in data driven marketing with 3 top tips.