On episode 396 of the BlockHash Podcast, VP of Technology Matt Zeiger discusses the power of predictive analytics and how technologies like AI are driving results in digital marketing via BarkleyOKRP and Adlucent.
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π MagicMind.com
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β³ Timestamps:
0:00 | Introduction
0:38 | Sponsor Magic Mind
2:18 | Who is Matt Zeiger?
4:46 | Adlucent Acquisition
6:31 | What is Performance Media?
8:55 | Adlucent Marketing Focus
10:25 | Adlucent Clientele
12:08 | Adlucent B2C & B2B
13:44 | How has Digital Marketing changed today?
17:02 | Advertising on Netflix
17:16 | What makes Adlucent different from other Marketing Agencies?
21:47 | Adlucent and AI Marketing
22:50 | Generative AI vs. Predictive AI
26:45 | Predictive AI in Marketing Analytics
29:12 | Better Ad Targeting with AI
31:44 | What Tech does Adlucent utilize?
33:23 | What does the Future of Digital Marketing look like?
35:22 | Adlucent Roadmap for 2024
36:57 | Adlucent Website & Social Media
π BarkleyOKRP & Adlucent on Social Media:
π Website: https://www.adlucent.com
π Website: https://barkleyokrp.com
π Instagram: https://www.instagram.com/adlucent
π X (Twitter): https://x.com/adlucent
π X (Twitter: https://x.com/barkleyus
π LinkedIn: https://www.linkedin.com/company/adlucent
π LinkedIn: https://www.linkedin.com/company/barkleyokrp
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