Partho Dasgupta is the Chief Executive Officer of BARC India, the world's largest television audience measurement system. Under his leadership, BARC India was established with state-of-the-art technology in a record time of 20 months.

As a general management professional with extensive experience in consumer goods and media industries—including print, television, and out-of-home media—Partho Dasgupta has led start-up and management teams for Times Now, Future Media, The Economic Times, and Times Multimedia.

A keen observer of consumer and media trends, he is dedicated to introducing groundbreaking innovations and international best practices to the science of audience measurement in India.

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We all remember our grandparents, and even our parents, listening to the radio when we were young. Before television became common in households, radio was the primary source of information and entertainment. Even today, many of us enjoy listening to the radio during our drives, as it delights us with unexpected and sometimes forgotten songs. While the traditional TV battles against OTT and other services, radio remains relevant. Let's take a look into the journey of the radio industry, its current status, and hear the views of Partho Dasgupta.

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