Rina and Greg discuss blogging for your business. How to get started, how to decide what to write about, and how to use video in your blog posts. They also go over the use of images on your blog, how to improve each post's SEO, and how long a blog post really needs to be.

0:01 Intro

1:45 Choosing the right topics

3:46 How to organize your content calendar

5:34 How to research your topics

7:08 How to write unique content

10:22 Adding video to your blog post

11:05 Adding downloadable to your blog post

11:50 Technical aspect of writing a blog post

13:27 Proofreading tips

15:44 Optimizing for a keyword

16:42 Copyright laws

18:31 SEO for images

19:37 Accessibility 

21:30 SEO Tools

22:00 On page SEO tips

25:59 Wrap up and closing

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Learn more about KnowHow Marketing Lab: https://knowhowmarketinglab.com
Find Rena at: https://liddleworks.com
Find Greg at: https://www.original72.com