Knowhow Marketing Lab

"Welcome back to our podcast! In this insightful episode Phelan, and Greg explore the ever-evolving landscape of web security. The discussion addresses crucial best practices, threats, and tools for staying safe online in 2025. Topics range from password management and social engineering to WordPress hardening and server security tips.

00:00 - Introduction & Overview
01:00 - General threats: data leaks, hacks, need for audits
10:00 - Password management tools, 2FA vs SMS, brute-force attack prevention
15:00 - Authenticator apps (e.g., Google Authenticator), picking reliable tools
20:00 - Web hosting providers, DNS management, and Cloudflare intro
26:00 - WordPress-specific threats: login URL obfuscation, login attempt limits
27:01 - Security plugins: Solid Security vs Wordfence
28:00 - Using staging sites, rollback options, and troubleshooting common errors

#SeymourDigitalMedia #MarketingKnowHow #googleads2024

Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more seymourdigitalmedia.com"""

"Welcome back to our podcast! Today, Pip and Rina dive deep into How artificial intelligence (AI) is fundamentally reshaping search engines (like Google), social media platforms (like TikTok, Meta), and how marketers must adapt SEO, content, and engagement strategies to stay relevant. This episode is essential for anyone looking to stay ahead in the digital marketing game.

00:00 - Introduction & Overview
01:00 - AI’s Role in Search + Social
10:00 - Semantic SEO, Context & Resident Knowledge
15:00 - Social Media Shifts: Friend Graph
20:00 - TikTok Search, Platform Strategy & AI Indexing
26:00 - AI for Competitive Research & Long-Term Strategy
27:01 - Community, Platform Fragmentation & Final Thoughts

#SeymourDigitalMedia #MarketingKnowHow #googleads2024

Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more seymourdigitalmedia.com"""

"Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Pip & Phelan from Seymour Digital Media, Rina from Littlework Media, and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape.

Chapters:

00:00 - Introduction & Overview of This Episode
02:00 – Google March Algorithm Update & SEO Trends
04:00 – The Decline of Lazy SEO Blogging
07:00 – Redirect Controversy: Martin Splitt’s Advice
10:00 – Meta News: Ads in Notifications & Messenger Value Optimization
11:30 – Facebook Reels: New Post-Click Landing Experience
12:00 – TikTok Ban Looming in U.S. & Ad Opportunities
13:00 – TikTok’s Data and Functionality Issues
17:00 – Canadian vs. U.S. TikTok Policy Dynamics
19:00 – Oracle May Buy TikTok U.S. – Privacy Concerns
23:30 – WordPress Leadership Comments by Matt Mullenweg
24:00 – Why Webflow Isn’t Ideal for SEO or Clients
26:00 – Custom CMS Issues & Recommendations
30:10 – GA4 Annotations Are Back!

#DigitalMarketing #MarketingStrategy #GeekSpeakPodcast Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together! seymourdigitalmedia.com "

"Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Phelan from Seymour Digital Media, and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape.

Chapters:

00:00 - Introduction & Overview of This Episode

04:17 - WordPress’s Evolution & Potential Future

10:01 - Facebook’s Change in Live Video Policy

13:07 - Google Business Profile Review Outage

17:57 - YouTube’s New Shorts Promotion Feature

21:57 - LinkedIn’s Advertising & Analytics Updates

24:01 - SEO & Google Ads AI Asset Generation
28:00 - TikTok’s Future & Political Pressure in the U.S.

#DigitalMarketing #MarketingStrategy #GeekSpeakPodcast Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together! seymourdigitalmedia.com "

"Welcome back to our podcast! Today, Phelan and Rina will be discussing the Guide to Mastering Local SEO with Wordpress & Other Websites. Learn about perfecting your SEO wordpress and other webserver providers. This episode is essential for anyone looking to stay ahead in the digital marketing game.

00:00 - Introduction & Overview
01:00 - Overview of Local SEO Discussion
04:00 - Optimizing Websites for Local Search Rankings
07:00 - Location Pages & Best Practices
12:00 - Structuring Location Pages on Websites
17:00 - WordPress Plugins for Local SEO
20:00 - Google Business Profile & Local Listings
26:00 - Advanced Local SEO & Google Business Profile Optimization

#SeymourDigitalMedia #MarketingKnowHow #googleads2024

Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more seymourdigitalmedia.com"""

"Welcome back to our podcast! Today, Phelan and Rina will be discussing The Fundamentals of Conversion Rate Optimization: Turning Visitors Into Customers. Learn about how to turn your website visitors into customers. This episode is essential for anyone looking to stay ahead in the digital marketing game.

00:00 - Introduction & Overview
01:00 - Conversion Tracking & Analytics
06:33 - Ad Optimization Strategies
10:14 - Website & Landing Page Optimization
14:43 - Common Mistakes & Fixes
19:16 - SEO & Ads Connection
24:23 - Advanced Conversion Tracking

#SeymourDigitalMedia #MarketingKnowHow #googleads2024

Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more seymourdigitalmedia.com"

"Welcome back to our podcast! Today, Phelan and Rina will be discussing How to Optimize Your Local Listing For More Traffic. Learn about the how local listing can help you drive more traffic to your local store. This episode is essential for anyone looking to stay ahead in the digital marketing game.

00:00 - Introduction & Overview
01:00 - What Is a Business Listing?
04:00 - Optimizing Your Google Business Profile
08:00 - The Role of Bing Places
12:00 - Importance of Photos and User-Generated Content
16:00 - Managing Reviews for SEO Impact

20:00 - NAP Consistency (Name, Address, Phone Number)

24:00 - Connecting Listings with Google Ads

27:00 - The Importance of Apple Maps

#SeymourDigitalMedia #MarketingKnowHow #googleads2024

Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more seymourdigitalmedia.com"""

"Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Phelan & Pip from Seymour Digital Media, Rina from Littlework Media and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape.

Chapters:

00:00 - Introduction & Overview of This Episode

01:47 - Google Ads Updates

03:01 - TikTok Ban and Social Media Shifts

09:27 - Meta's Changes to Misinformation Controls

14:57 - AI Mega projects and Challenges

18:57 - Emerging Platforms and Automation

25:01 - Closing Thoughts and Future Outlook

#DigitalMarketing #MarketingStrategy #GeekSpeakPodcast Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together! seymourdigitalmedia.com "

Welcome back to our podcast! Today, Phelan and Rina will be discussing Top Trend In Ecommerce 2025. Learn about the current trends, challenges with switching systems, Social Commerce & AI tools. This episode is essential for anyone looking to stay ahead in the digital marketing game.

00:00 - Introduction & Overview
02:16 - Augmented Reality (AR)

13:10 - AI-driven Personalization

19:26 - Social Commerce

21: 56 - Importance of Sustainability

25:17 - Voice and Visual Search

#SeymourDigitalMedia #MarketingKnowHow #googleads2024

Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!, Visit our website for more seymourdigitalmedia.com"

"Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Phelan & Pip from Seymour Digital Media, Rina from Littlework Media and Craig from Original72 Creative as they rap up the year in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape.

Chapters:

00:00 - Introduction & Overview of This Episode

02:00 - Wins and Lessons from the Year

16:00 -Challenges and Lessons

32:00 - Upcoming Plans for Next Year


#DigitalMarketing #MarketingStrategy #GeekSpeakPodcast Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together! seymourdigitalmedia.com "