Struggling to decide which blog posts deserve your time and which ones are holding you back? In this episode, we’re sharing our exact framework for auditing 500+ blog posts and making smart, strategic decisions about what to update, archive, or delete completely.

We’ll break down our systematic approach using real data from both our blogs, showing you how to analyze traffic trends, assess brand alignment, and calculate the ROI of every content update. You’ll learn which metrics actually matter, how to avoid wasting time on posts that will never perform, and how to future-proof your blog in the age of AI.

Timestamps:

00:00 Introduction and Overview

00:33 Meet the Branding Fix Team

00:46 Content Strategy Session Begins

01:06 Analyzing Blog Post Performance

03:03 Deciding What to Update, Archive, or Delete

04:46 Personal Insights and Examples

07:04 Final Tips and Conclusion

08:22 Wrap-Up and Next Steps

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https://www.thebrandingfix.com

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