The Branding Fix

By Francesca & Victoria

The Branding Fix is hosted by two content creators who’ve been through the mess, the pivots, and the existential brand crises and lived to build again. Every week, we unpack what it really takes to bu... more

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FAQs about The Branding Fix:

How many episodes does The Branding Fix have?

The podcast currently has 67 episodes available.

The Branding Fix episodes:

April 21, 2026 The Social Media Boundaries Every Creator Needs
In this episode of The Branding Fix, we’re talking about why content creators need stronger boundaries with social media. We get into the real cost of endless scrolling, comparison, niche drama, overstimulation, and the pressure that comes from constantly consuming other people’s content while trying to create your own. We also share the specific boundaries we’re setting, the apps we’re deleting or putting on probation, how we think about scrolling versus creating, and why protecting your focus is one of the most important things you can do for your content. If social media has been making you feel behind, distracted, or creatively stuck, this episode is your reset.
Watch the video: https://youtu.be/_6x_ktAFsXg
TIMESTAMPS:
00:00 Comparison Trap Spiral
00:42 Why Boundaries Matter
00:55 Productivity Light Trap
02:10 Imitation And Niche Noise
02:45 Drama And Negativity
03:58 Stop Scrolling For Inspo
05:14 Scrolling Is Not Self Care
06:23 Input Versus Output Check
07:05 Deleting Threads For Good
08:15 TikTok Time Sink
10:04 Instagram Weekend Probation
12:52 Tools To Limit Scrolling
14:25 Notifications And Focus Modes
16:48 Unfollow Without Guilt
18:13 Retrain Your Algorithm
20:35 Fix Your Brand Wrap Up
21:34 Final Call To Action
👇 JOIN THE FIX YOUR BRAND CHALLENGE:
https://youtu.be/M8ZPlEzd_90
💼 ABOUT THE BRANDING FIX:
We're two solo bloggers documenting how we rebuild and future-proof our content and brand.
🔔 New videos every Friday! Live co-working every Monday at 10am EST.
🎧 Also available wherever you get your podcasts.
Visit our website: https://www.thebrandingfix.com
FREEBIES TO GET STARTED:
- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards
- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h
Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1
...more
25min
April 20, 2026 If We Had to Start Over as Content Creators, We’d Do This
In this episode of The Branding Fix, we’re answering a big question: if we had to start over today with no audience, but everything we know now, what would we do differently? We talk about the platforms we’d focus on, why blogging would still be central, the importance of building an email list early, why we’d prioritize platform monetization before asking an audience to buy, and how we’d create content with more depth and intention instead of chasing keywords or trying to be everywhere. We also get into lean category structure, simplifying your tools and design stack, and why video is now non-negotiable in some form. This is the episode for creators who want to build smarter from the beginning.
👇 JOIN THE FIX YOUR BRAND CHALLENGE:
https://youtu.be/M8ZPlEzd_90
💼 ABOUT THE BRANDING FIX:
We're two solo bloggers documenting how we rebuild and future-proof our content and brand.
🔔 New videos every Friday! Live co-working every Monday at 10am EST.
🎧 Also available wherever you get your podcasts.
Visit our website: https://www.thebrandingfix.com
FREEBIES TO GET STARTED:
- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards
- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h
Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1
...more
4min
April 17, 2026 Hobby or Business? The Content Creator Reality Check
In this episode of The Branding Fix, we’re asking a tough but necessary question: are you actually building a business, or are you just posting content and hoping something happens? We talk about the biggest signs creators are treating content like a hobby instead of a business, including not having a revenue plan, not thinking through traffic strategy, not tracking what works, and making decisions based more on emotion than data. We also get into monetization paths, linking and repurposing content, affiliate opportunities, building deeper topic authority, and what we would do differently if we were starting over today. This is a real talk episode for creators who want more structure, more strategy, and a clearer path to making content pay off.
Watch the video: https://youtube.com/live/p87T-M4l5d4
⏱️ TIMESTAMPS
00:00 Tax Day Reality Check
00:52 Hobby Spending Traps
02:38 Revenue Plan Basics
05:04 Monetization Paths That Work
07:56 Traffic Strategy Experiments
09:48 Track What Performs
11:28 How Long To Test
16:03 Stop Leaving Money Behind
19:26 Affiliate Links And Proof
28:47 Tax Season Business Shifts
33:38 Separate Finances Like A Pro
36:05 DIY LLC And Banking Setup
37:50 Separate Business Finances
39:23 Costly Spending Confessions
42:31 Q2 Traffic Experiments
45:18 Update Content And Pillars
48:49 Create Content With Depth
51:07 Stop Batching Deep Posts
53:38 If We Started Over
57:38 Poll Results And Next Steps
01:01:37 Beehiiv Vs Email Providers
01:08:48 Platform Business Models
01:17:18 Wrap Up And Weekly Live
👇 JOIN THE FIX YOUR BRAND CHALLENGE:
https://youtu.be/M8ZPlEzd_90
💼 ABOUT THE BRANDING FIX:
We're two solo bloggers documenting how we rebuild and future-proof our content and brand.
🔔 New videos every Friday! Live co-working every Monday at 10am EST.
🎧 Also available wherever you get your podcasts.
Visit our website: https://www.thebrandingfix.com
FREEBIES TO GET STARTED:
- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards
- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h
Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1
...more
1h 19min
April 14, 2026 Why Your Content Planning System Is Probably Too Complicated
In this episode of The Branding Fix, we’re talking about the organization trap so many content creators fall into: building elaborate planning systems that look productive but actually eat up the time and energy you need to create. We share our completely different organizational styles, how one of us leaned too far into complex digital systems while the other stayed deeply analog, and how we’ve found a middle ground that actually works. We get into Notion, paper planning, notes apps, calendars, collaboration, and the real question behind all of it: is your system helping you publish, or is it just giving you more admin work? This is the episode for creators who want simpler, more functional ways to plan content without turning organization into a full-time job.
Watch the video: https://youtu.be/cu0tPJEIQ5Y
TIMESTAMPS:
00:00 Why Our Content Organization System Failed
01:18 The "Second Brain" Trap (And Why It Backfires)
03:19 How to Simplify Your Content Workflow
04:17 Paper Planning for Content Creators
05:57 iPhone Notes + Calendar System for Creators
08:50 Index Cards for Fast Idea Capture
10:28 Why Tagging in Notion Is Overrated
12:40 Simple Notion Setup for Team Collaboration
14:00 How to Use Notion Without the Complexity
17:16 Creating More vs. Organizing More
19:44 Our New Content Organization System
👇 JOIN THE FIX YOUR BRAND CHALLENGE:
https://youtu.be/M8ZPlEzd_90
💼 ABOUT THE BRANDING FIX:
We're two solo bloggers documenting how we rebuild and future-proof our content and brand.
🔔 New videos every Friday! Live co-working every Monday at 10am EST.
🎧 Also available wherever you get your podcasts.
Visit our website: https://www.thebrandingfix.com
FREEBIES TO GET STARTED:
- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards
- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h
Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1
...more
23min
April 13, 2026 The Money Wake-Up Call Every Content Creator Needs
In this episode of The Branding Fix, we’re talking about the money wake-up call that hits so many content creators during tax season. This conversation is really about the shift from casually creating content to thinking like a business owner. We get into why you need to track your expenses, make more intentional investments, think about return on investment instead of impulse decisions, separate your business finances early, and start building systems that support revenue instead of chaos. If you’ve been treating your content like “just a hobby” while still hoping it turns into income, this episode is the mindset reset.
👇 JOIN THE FIX YOUR BRAND CHALLENGE:
https://youtu.be/M8ZPlEzd_90
💼 ABOUT THE BRANDING FIX:
We're two solo bloggers documenting how we rebuild and future-proof our content and brand.
🔔 New videos every Friday! Live co-working every Monday at 10am EST.
🎧 Also available wherever you get your podcasts.
Visit our website: https://www.thebrandingfix.com
FREEBIES TO GET STARTED:
- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards
- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h
Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1
...more
10min
April 10, 2026Q2 Creator Reset: Content Strategy, Email, Substack, and What’s Changing Now
This week, we’re covering a lot. We’re talking about what’s actually changing for creators right now and how to approach Q2 with more clarity.
Inside this episode, we discuss:
Apple Podcasts adding video and what that means for podcast strategy
why creators need more than one platform
what worked for us in Q1 and what didn’t
using Instagram and niche email segments to drive traffic and engagement
how to think about YouTube and blog content together
experimenting with Substack Notes as a promotional tool
making email feel simpler, more consistent, and less boring
why onboarding and list hygiene matter for deliverability
how to plan your blog content without overplanning yourself into a corner
shiny object syndrome, pivots, and giving yourself room to adjust
Google updates, AI content, and why depth matters more than surface-level content now

Watch the video: https://youtube.com/live/jszbZpzbfn4
TIMESTAMPS
00:00 Welcome and Agenda
00:53 Apple Video Podcasts
04:59 Video Strategy for Creators
06:29 Q1 Wins and Fails
11:50 YouTube to Blog Traffic
17:00 Substack Notes Experiment
24:31 Substack Setup and Limits
28:10 Email Planning and Deliverability
37:31 Blog Planning Question
37:47 Themes and Buckets
39:48 Quarterly Planning Rhythm
42:04 Baseline and Community
43:50 April Content Calendar
47:14 Update and Publish Ahead
48:52 Creative Trend Angles
50:04 Shiny Object Syndrome
53:05 Grace and Come Back
58:43 Google Update Depth
01:10:54 Evergreen Rabbit Holes
01:13:38 Video Content Wins
01:14:36 Wrap and Next Week
👇 JOIN THE FIX YOUR BRAND CHALLENGE:
https://youtu.be/M8ZPlEzd_90
💼 ABOUT THE BRANDING FIX:
We're two solo bloggers documenting how we rebuild and future-proof our content and brand.
🔔 New videos every Friday! Live co-working every Monday at 10am EST.
🎧 Also available wherever you get your podcasts.
Visit our website: https://www.thebrandingfix.com
FREEBIES TO GET STARTED:
- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards
- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h
Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1
...more
1h 17min
April 03, 2026 We Deleted 2,800 Subscribers. (Here's What Happened)
We deleted 2,800 subscribers from our email list and our open rate jumped to 65%. Here's exactly how we did it, and why we'll do it again.
Most people treat their email list like a trophy. We treat it like a business asset, which means cutting the dead weight on a regular schedule. In this video, we're breaking down our email list cleaning process: why ghost subscribers are quietly destroying your deliverability, how to know when it's time to purge, what a re-engagement email looks like before you cut people loose, and why we make the unsubscribe button impossible to miss.
We use Flodesk and purge every 3–6 months. No regrets. A smaller list that actually reads your emails beats a massive list that ignores them every single time.
If you've been scared to clean your email list because the numbers will drop, this one's for you.
Watch the video: https://youtu.be/wkD4UwWRVYk
⏱ TIMESTAMPS:
00:00 Intro
01:27 Why Purge Your List
02:26 Healthy Open Rate Goals
04:34 Unsubscribe Fear Mindset
06:44 Seasonal Subscribers Insight
09:17 How to Purge Step-by-Step
13:26 Automation and Easy Opt-In
14:15 Make Unsubscribe Obvious
17:22 Vanity Metrics vs Profit
20:10 Wrap Up
👇 When was the last time you cleaned your email list? Drop it below, we're curious where people are at with this.
👇 JOIN THE FIX YOUR BRAND CHALLENGE:
https://youtu.be/M8ZPlEzd_90
Watch Next:
▶️ We Started a Blog in a "Dead Niche" (Here's What Happened): https://youtu.be/dZv5eXcPNSE
▶️ Social Media is Dead, Interest Media is Here: https://youtu.be/YLOU0JilfvI
▶️ The Content Creator Gold Rush of 2026: https://youtu.be/QQohwtMrU4w
▶️ Is Blogging Dead in 2026? https://youtu.be/MTY7qcc_CLM
💼 ABOUT THE BRANDING FIX:
We're two solo bloggers documenting how we rebuild and future-proof our content and brand.
🔔 New videos every Friday! Live co-working every Monday at 10am EST.
🎧 Also available wherever you get your podcasts.
Visit our website: https://www.thebrandingfix.com
FREEBIES TO GET STARTED:
- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards
- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h
Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1
...more
24min
March 31, 2026 Your Email Strategy Is Probably Too Complicated
In this episode, we’re simplifying email strategy. We talk about how to stay more consistent without forcing your messaging, why themes work better than overplanning, and how to make emails feel lighter for both you and your readers. We also get into deliverability basics like fewer images, stronger onboarding, encouraging replies, and cleaning up your list so your emails have a better chance of actually being seen.
👇 JOIN THE FIX YOUR BRAND CHALLENGE:
https://youtu.be/M8ZPlEzd_90
💼 ABOUT THE BRANDING FIX:
We're two solo bloggers documenting how we rebuild and future-proof our content and brand.
🔔 New videos every Friday! Live co-working every Monday at 10am EST.
🎧 Also available wherever you get your podcasts.
Visit our website: https://www.thebrandingfix.com
FREEBIES TO GET STARTED:
- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards
- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h
Subscribe for more branding tips: https://www.youtube.com/@thebrandingfix?sub_confirmation=1
...more
10min
March 27, 2026 The "Content Creator" Era is Over. (Here's What's Next)
The content creator era is officially over and audiences already know it. The old playbook of curated lifestyles and hidden sales pitches? People can smell it from a mile away, and they're done with it.
We're breaking down exactly why the traditional "content creator" model is dying, what documenting your business actually looks like in practice, and why we believe content is still the best way to make money online, just not the way you've been told.
We cover:
- Why audiences have outgrown the influencer (and sales) playbook
- The "Document, Don't Create" mindset shift (and what it looks like in real life)
- Why we stopped gatekeeping information, and what happened when we did
- The new business model: content as the product, where corporations pay so your community gets it free
- What actually builds trust in an AI-saturated world
Watch the video: https://youtu.be/N3z7A2QWQcg
If you're tired of the hamster wheel of chasing algorithms while selling things you don't believe in, this one's for you.
⏱ TIMESTAMPS:
00:00 Influencer Era Is Over
00:30 Meet The Branding Fix
00:45 Audiences Know The Funnel
02:13 From Aspiration To Real
03:06 Document Dont Create
04:04 Coworking And Fly On Wall
06:11 Human Process Beats AI
08:19 Trust And No Gatekeeping
10:37 Ditching Paywalls Mindset
12:24 Serving Communities Win 2026
13:26 Challenge And Wrap Up
👇 JOIN THE FIX YOUR BRAND CHALLENGE:
https://youtu.be/M8ZPlEzd_90
💼 ABOUT THE BRANDING FIX:
We're two solo bloggers documenting how we rebuild and future-proof our content and brand.
🔔 New videos every Friday! Live co-working every Monday at 10am EST.
🎧 Also available wherever you get your podcasts.
Visit our website: https://www.thebrandingfix.com
FREEBIES TO GET STARTED:
- Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards
- Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h
...more
17min
March 24, 2026 Riverside vs Descript Reality Check for New Podcaster!
Riverside vs Descript — which one should you actually use for your podcast in 2026? We answered a live question about Riverside vs Descript for podcasting and broke down exactly when to use each tool based on your show format.
Our take:
→ Use Riverside for remote guest recording: the audio/video quality is better and file capture is more reliable when connections drop. We've lost recordings with both Descript and SquadCast.
→ Use Descript for editing: text-based editing plus a traditional timeline, scenes, and reusable presets make it faster than anything else we've tried.
→ Solo video podcast? Skip Riverside entirely. Descript alone is enough, and minimal editing is better.
We also cover why the old one-click Riverside-to-Descript transfer is gone (you'll need to move files manually now) and why video podcasting is a smart play as part of your blog and content strategy.
Watch the video: https://youtu.be/fkW1_wV1zbI
TIMESTAMPS
00:00 Podcast Tools Question
00:17 Riverside for Remote Recording
01:32 Descript Editing Workflow
02:38 Riverside Descript Integration Ends
03:33 Why Video Podcasting Wins
05:06 Solo Show Setup Advice
05:28 Keep It Natural Minimal Edits
06:01 Final Recommendation Descript Only
🤝 JOIN THE CONVERSATION
We go live every Monday for coworking sessions — this clip came from one! Subscribe and hit the bell so you don't miss the next one.
🧠 New episodes weekly.
🛋 Cozy vibes. Honest convos. Real strategy.
🎧 Also available wherever you get your podcasts.
Visit our website:
https://www.thebrandingfix.com
FREEBIES TO GET STARTED
Get 15 Free Brand Boards: https://thebrandingfix.myflodesk.com/branding-boards
Get 3 Free Lightroom Presets: https://thebrandingfix.myflodesk.com/u860o8ig3h
...more
7min

FAQs about The Branding Fix:

How many episodes does The Branding Fix have?

The podcast currently has 67 episodes available.