Lately, I have been immersed in the creative process: exploring my own and talking to other creators about theirs. And in doing so, I've realized that I am way too comfortable and need to blow it all up. Sure, it's scary to consider the business ramifications of doing that, but what are my clients actually buying? Stale solutions with an efficient system or courageous content that willingly touches the edge of the unknown? It's in the rubble of the creative process that you can reconnect with intuition, vision, speed, and the visceral nature of creativity.