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Tony Batista is the founder of Floors 2 Luv, a multi-million dollar flooring company in Houston, Texas running 10 crews and completing over 300 jobs a year. After nearly two decades in business, Tony is now in year three of a five-year succession plan — handing the company to two of his own people with no broker and no private equity involved. The result? The biggest revenue year in company history.
Tony's path to flooring was anything but obvious. Born in Cuba, he immigrated to the U.S. at ten years old, served in the Air Force, and built a career in the airline industry working for Eastern Airlines, Aeromexico, and Delta. A failed partnership in his first six months forced him to learn the flooring trade from scratch — and that forced education became the foundation for everything he's built since.
In this episode, Tony breaks down:
If you're a trades business owner thinking about how to exit, how to structure a partnership, or how to build something that runs without you — this one's worth your time.
00:00 Meet Tony Batista — From Cuba to Houston03:12 Air Force, airlines, and how he landed in flooring08:45 The failed partnership that forced him to learn the trade14:20 How Floors 2 Luv gets customers and why remodeling dominates19:30 700 estimates, 33% close rate — and why that's by design25:15 Structuring partnerships the right way from day one31:40 The five-year succession plan — no broker, no PE38:10 BNI, networking as a system, and the givers gain philosophy47:00 Biggest year in company history and what's next for 2026
Meet the Guest: Tony Batista
Visit: Floors 2 Luv
Meet the Host: Faiez Rana
Brought to you by Offshore Launch
We run the back office for home service shops running 2-10 trucks, so busy owners can work on their business instead of in it.
Here's the updated description with timestamps pulled from the raw transcript. These will shift after you cut the pre-roll, so adjust accordingly — the pre-interview small talk runs until about 5:47, so roughly subtract 5-6 minutes depending on your edit.
Tim Leary is the founder of Handys, a full-service handyman company based out of Salt Lake City, Utah. After watching his dad grind in lawn maintenance for 25 years — only to find out he had nothing to sell — Tim quit his eight-year career in real estate to build something of value together. In less than two years, they've scaled Handys past $1.2 million in revenue with a full team and a business that runs without either of them on the truck. Now Tim is building Champion Service Partners, a platform company designed to help solo handymen scale, get off the truck, and build real equity.
Tim's journey didn't start in the trades. It started with a Facebook comment from Ken Goodrich that turned into a phone call that changed his life. From there, he went all in — leveraging his sales and communication background to professionalize an industry where most operators are still answering their own phone and charging $50 an hour.
In this episode, Tim breaks down:
Whether you're a solo operator looking to get off the truck or an owner trying to build something bigger than yourself, this episode is for you.
00:00 Introduction06:02 Tim's elevator pitch — who he is and what Handys does06:55 His dad's 25 years in lawn maintenance and the moment everything changed09:56 The Ken Goodrich Facebook comment that made Tim quit real estate14:22 Why simple doesn't mean easy — delegation and scaling challenges16:50 The Goldman Sachs 10,000 Small Businesses program19:53 Strategy, competitive analysis, and preparing for PE entering the handyman space25:08 Service lines, saying no to remodels, and using data to refine the business28:46 Day one vs. today — hiring VAs and building the operations team31:45 The Champion Service Partners vision — 20 partner locations33:10 Why accountability is the highest form of love35:52 Finding an operations manager who won't let things slide36:54 His dad's emergency surgery, the Craig Nielsen partnership, and the deeper why42:34 The billboard question — Bend Don't Break45:49 Where to connect with Tim and the Handyman Business Academy
Meet the Guest: Tim Leary
Visit: Champion Service Partners
Meet the Host: Faiez Rana
Brought to you by OsL:
We run the back office for home service shops running 2-10 trucks, so busy owners can work on their business instead of in it.
Jillian Pittman is a master plumber and the owner of JMP Plumbing Services in North Texas — a $2.7 million residential and commercial plumbing company with five trucks on the road, ten technicians, and a goal to cross $3 million this year with fewer people than she had at her peak.
Jillian didn't come from the trades. She fell on hard times as a single mom, moved back in with her parents, and picked up plumbing as a temporary gig through her sister's boyfriend. That "couple week job" turned into a decade-long career — from apprentice to journeyman to one of the few women in Texas holding a master plumber's license.
In this episode, Jillian breaks down how she went from running someone else's company to launching her own, the moment she discovered she was $750K in the red, and how she clawed her way back to profitability without a coach, a mentor, or a safety net.
We go deep on:
Whether you're a trades business owner navigating your first financial crisis or you're trying to figure out when smaller is actually smarter — this one's for you.
00:00 Who is Jillian Pittman and what is JMP Plumbing00:57 Falling on hard times and stumbling into plumbing02:18 From temporary gig to lifelong career03:59 Running someone else's company — and seeing everything wrong with it05:32 Starting JMP and using local networking to build the foundation07:08 Networking when it doesn't come naturally07:57 Being a woman in the trades — the pink toolbox and the sandwich story09:20 Building a reputation when the odds are stacked against you12:45 Where JMP is today — $2.7M, five trucks, ten technicians14:47 Scaling too fast and nearly going bankrupt16:00 Building reporting dashboards and tracking profitability17:36 Getting more out of Housecall Pro than you think19:02 Paying off a 25% interest loan and becoming debt-free21:17 Doing it alone — why coaches and consultants didn't work23:30 Technician pay: the tiered bonus structure that changed everything26:27 Overcoming the fear of losing employees when you change comp27:55 The five-year vision: HVAC, electrical, and passing it to her son30:59 Staying small on purpose — the "boring, wealthy plumbing company"32:15 Digital marketing in-house: Google Ads, LSA, and Facebook34:22 Lead attribution and building your own reporting dashboards36:14 Personal branding and empowering other small business owners39:33 Building real relationships through social media40:28 Going it alone without a mentor
Meet the Guest: Jillian Pittman
Visit: JMP Plumbing Services
Meet the Host: Faiez Rana
Brought to you by Offshore Launch
We run the back office for home service shops running 2-10 trucks, so busy owners can work on their business, not in it.
In this episode of Blue Collar Ballers, Todd Wolf, Founder of Total Cleaning, shares how he went from answering his mom's phone call at 23 to building a $15M janitorial company with 500 employees across 6 states — over 36 years of learning, leading, and letting go.
Based in Fort Lauderdale, Total Cleaning has become a trusted name in commercial janitorial, healthcare cleaning, and post-construction services by doing something most companies won't: saying no to the wrong clients and going all-in on the right ones.
Todd breaks down what three decades of building a service business actually looks like — the plateaus, the people he lost by leading too hard, the "no list" that changed everything, and the mindset shift that finally let him scale past himself.
This conversation goes deep into:
Whether you're a cleaning company owner, a trades operator trying to break through a revenue plateau, or a founder figuring out how to stop being the bottleneck — this is 36 years of hard-earned wisdom compressed into one conversation.
03:00 — What Total Cleaning Does — Janitorial, healthcare, and post-construction across 6 states04:00 — Todd's Origin Story — A phone call from Mom and moving to South Florida at 2306:00 — Working with Family — The pros, the cons, and the rules that make it work07:30 — The Early Years — Knocking on trailer doors with no fear08:30 — Old School vs. New School — Why relationships still beat SEO10:30 — Be of Value Before There's a Need — Todd's approach to business development12:00 — Building the No List — How ICP clarity evolved over 36 years15:00 — The Data Feedback Loop — Weekly executive meetings and tracking since 200617:00 — Vistage and Peer Groups — Why outside counsel changed everything19:45 — Understanding Your Role as Leader — And why it's always evolving21:20 — Letting Go — The hardest part of scaling a service business24:00 — Business Is a Contact Sport — Why passive income is a myth27:00 — $15M and 500 Employees — How Total Cleaning grew by letting clients lead29:00 — Breaking Through Plateaus — What happens when you lose key people31:30 — The Coaching Transition — From doing the work to developing the people36:00 — Hard on Process, Easy on People — The losses that taught Todd this lesson38:00 — When Process Fails — Incompetence vs. insubordination41:45 — The Next Generation — Why Todd's kids have to work somewhere else first43:45 — One Piece of Advice — Get out there, put yourself in uncomfortable rooms
Meet the Guest: Todd Wolf
Visit: Total Cleaning
Meet the Host: Faiez Rana
Brought to you by Offshore Launch
Offshore Launch handles all of your back-office work. So busy home service owners can start working on their business, not in it.
Adriana Salazar moved to Austin in 2020 knowing almost no one, burned money on junk leads early on, and still built a multi‑crew residential painting company mostly on relationships, reputation, and reviews.
If you’re a high six or low seven‑figure home service owner, this episode gives you tactical plays you can actually steal:
If you want more work from word‑of‑mouth instead of lead vendors – and you’re trying to grow past “owner does everything” – this conversation is worth your drive time.
Visit: Painter 1 Austin
If you’re still driving to every single estimate, you’re donating hours and jobs to your competition.
In this episode of Blue Collar Ballers, Faiez Rana sits down with James Hatfield, former painting and power washing owner turned Chief Revenue Officer at LiveSwitch – one of the fastest-growing tech companies serving home service contractors.
Twenty years ago, James was knocking doors in North Carolina, scrambling to hit payroll for his paint crews and burning time on dead‑end estimates. Today, he’s helping HVAC, moving, and other trades companies use live video and AI to:
You’ll hear how James went from blue collar to building and exiting a multi‑billion‑dollar software company, why he thinks trades are massively underusing AI, and real stories like:
If you’re a home service or blue collar entrepreneur (HVAC, plumbing, electrical, roofing, painting, moving, cleaning, etc.) and you want practical ways to use AI and live video to save time, book more jobs, and build a business that doesn’t depend on you… this episode is a must‑listen.
Timestamps
00:00 – Intro: why driving to every estimate is killing your time and profit
03:10 – James’s blue collar roots: growing up around trades and becoming an “accidental” painting business owner
08:20 – Struggling with the numbers: going back to business school just to understand his bookkeeper
12:55 – From ladders to laptops: launching and scaling an accounting software company to Inc 500 and multi‑billion‑dollar exit
16:20 – Door knocking, rejection, and how James built his sales mindset in the field
18:45 – “Making yourself redundant”: freedom mapping, systems, and getting past the 1–2M ceiling
23:30 – Pride, blind spots, and building your own “Jedi council” of people who tell you the truth
26:40 – Buying LiveSwitch: from Super Bowl fan cams and 911 situational awareness to blue collar
29:10 – How contractors use live video today: qualifying leads, virtual walkthroughs, and saving truck rolls
31:50 – Where AI actually fits: CRM notes, proposals, contracts, language translation, and sales coaching
34:30 – “Your software sucks”: why most tools fail in the trades and why LiveSwitch is built for one‑click simplicity
36:05 – Objections: “My team won’t go on camera” and “I’ve always gone onsite” – and James’s response
38:00 – Case studies: moving company “liquid gold,” HVAC owner’s extra $500K, and the single‑dad installer gaining 2 hours a day
41:10 – James’s billboard for blue collar entrepreneurs
42:00 – Where to find James and LiveSwitch + his challenge not to be a “dead end”
Listen, take notes, and if it hits: share it with another owner and drop a 5‑star review so we can get this in front of more blue collar ballers.
Meet the Guest: James Hatfield
Visit: LiveSwitch
Meet the Host: Faiez Rana
Brought to you by: Offshore Launch
We run the back office for home service owners running 2-10 trucks for less than one in-house hire.
In this episode of Blue Collar Ballers, Faiez Rana sits down with Jared Chapple, a multi-territory owner of Pink’s Windows in North Atlanta.
Jared went from zero franchise experience to buying six territories in one of the most competitive home service markets in the country — launching three in his first year.
But this conversation isn’t just about growth.
It’s about what actually breaks when you scale fast: hiring bottlenecks, role confusion, and cash burn — all while becoming a first-time dad and learning lessons that never show up in the franchise brochure.
Jared shares how his faith shapes the way he leads, why he sees home services as a platform for developing leaders, and how he defines success beyond revenue.
We get into:
What scaling six territories at once really looks like
How clarity, scorecards, and accountability drive leadership
The long-term vision guiding his decisions, including fundraising
This is a grounded, honest conversation for operators who want to grow without losing their values — and for anyone learning to lead people, not just manage numbers.
Timestamps
00:00 – Intro: From zero to six territories in year one
02:45 – Jared’s background and early entrepreneurial failures
06:30 – The mission behind Pink’s Windows and why people come first
11:30 – Why he chose franchising after running multiple businesses
15:45 – Launching six territories at once — what went wrong
19:50 – Staffing, training, and the real cost of scaling fast
24:30 – Hiring for character, coachability, and service mindset
29:45 – What Jared looks for in leaders and GMs
34:10 – Creating clarity with roles, KPIs, and scorecards
38:00 – Why marketing isn’t the bottleneck
41:15 – Revenue numbers, backlog, and fulfillment constraints
44:30 – Fundraising strategy and ideal investor profile
48:00 – What “What would Jesus do?” looks like in leadership
51:30 – Where to follow Jared’s journey
Meet the Guest: Jared Chapple
Visit: Pink’s Windows North Atlanta
Meet the Host: Faiez Rana
Brought to you by: Offshore Launch
We help owner-led home service and blue-collar businesses buy back time by building elite offshore teams that actually perform.
If you’re the bottleneck — answering questions, approving everything, and holding too much in your head — you have a leverage problem.
Most offshore staffing fails because it stops at “we hired someone.” You’re still training, managing, and cleaning up the mess.
We don’t stop there.
Offshore Launch places full-time, trained offshore operators (in the Philippines) into back-office and ops roles and installs the systems that make delegation work: clear expectations, measurable outcomes, and accountability from Day 1.
Today, our team supports dozens of 6–8 figure trades and home service operators (HVAC, roofing, plumbing, electrical, cleaning, and more).
Our clients use offshore talent to:
Reduce owner involvement in day-to-day operations
Create clarity around roles, priorities, and success metrics
Improve execution without adding management overhead
Reallocate payroll toward revenue-producing local roles
What we do:
Build and embed full-time virtual assistants / offshore operators for:
• Executive Assistants & Operations Support
• Customer Service, Scheduling & Dispatch
• Sales, Revenue, and Intake Support
• AR, invoicing, and basic finance ops
Each placement includes structured onboarding, 30/60/90-day plans, success metrics, and ongoing performance support, plus strong guarantees (90-day recruiting fee refund if you don’t select a candidate; lifetime replacement if a hire doesn’t work out).
Who we’re for:
Owner-operators and founder-led teams
High 6-, 7-, and 8-figure home service businesses
Leaders who value clarity, standards, and leverage
We’re a people-first company: Launchers are full-time employees with above-market pay, benefits, and real career paths — which is why they stick and perform.
If you’re ready to remove yourself as the bottleneck, visit Offshore Launch.
In this episode of Blue Collar Ballers, Jordan White, Co-Owner of SeekOne Roofing, shares how he went from sleeping on a couch to building a $20M roofing business in just four years — all by age 26.
Based in Nashville, SeekOne Roofing has carved out a dominant position in some of the wealthiest neighborhoods in the country by focusing on high-end, complex roofing projects, elite sales execution, and an obsessive commitment to customer experience.
Jordan breaks down the exact decisions, belief shifts, and systems that fueled Seek One’s rapid growth — and the mistakes he’d avoid if he had to do it again.
This conversation goes deep into:
How Jordan chose quality over volume to win premium roofing jobs
Why Seek One hires zero experienced roofers — and how that became a competitive advantage
The philosophy behind “the job starts when the job is done”
How over-communication shortens cash cycles and strengthens referrals
Building a leadership team ahead of growth, not after
Faith, discipline, and delayed gratification as real business strategies
What Jordan is studying now as he prepares for the next stage of scale
Whether you’re a home service owner, contractor, sales leader, or founder trying to scale without losing your soul, this episode is a real-world masterclass in building people, systems, and momentum at the same time.
Episode Timestamps
03:30 – Faith as a Business Driver — Building Seek One with purpose
06:45 – Why the Name “Seek One” — Meaning, mission, and identity
10:45 – What Seek One Roofing Does — Nashville market, focus, and scale
13:30 – Jordan’s Sales Background — Early instincts and learning the game
17:45 – The Breaking Point — Why Jordan left his previous company
21:00 – Choosing Nashville — Market selection, storms, and opportunity
24:00 – Premium Strategy — Fewer jobs, higher tickets, better experience
27:30 – “Rattling the Market” — How Seek One broke into elite neighborhoods
31:00 – Hiring Only Green Sales Reps — Why experience was a liability
35:00 – “The Job Starts When It’s Done” — Referrals, reviews, and aftercare
39:30 – Communication Systems — How over-communication speeds up cash flow
43:00 – Partner Roles — Vision vs. operations and avoiding one-dimensional leadership
47:30 – Scaling Pain Points — What broke at each growth stage
52:00 – Hiring Ahead of Growth — Building leaders before you “need” them
56:30 – Staying Close to the Customer — Leading from the field as you scale
1:01:30 – Preparing for the Next Stage — Learning from PE without selling your soul
1:06:30 – Mentors, Coaching, and Advisors — Betting on yourself strategically
Meet the Guest: Jordan White
Visit: SeekOne Roofing
Meet the Host: Faiez Rana
Brought to you by: Offshore Launch
The right Office Manager will change your home service business . Hire a Launcher to manage your back office, so you can get back to training your team and landing bigger jobs.
In this episode of Blue Collar Ballers, Faiez Rana sits down with James Dougherty, owner of Magnify Electric outside Austin, Texas. James shares the real story behind growing from a small commercial operation into a $3M electrical business with 24 employees, and the hard-earned lessons that came with adding residential service, upgrading marketing, and evolving as a leader.
This conversation is honest, practical, and especially relevant if you’ve built a solid operation—but feel like growth is getting harder, leadership is heavier, or the business still depends too much on you.
You’ll hear James unpack:
Why residential service is a fundamentally different business than commercial work
How to tell when your marketing agency isn’t serving you anymore—and why waiting too long is costly
The leadership shift James is making to raise culture and energy without becoming someone he’s not
How faith, values, and clarity show up in real operations—not just branding
And a powerful growth frame every owner needs to hear: your dreams have to be big enough to carry your team’s dreams
This is a grounded, real-world conversation for operators navigating the messy middle between $1M and $3M.
00:00 – Intro: Why most electrical contractors get stuck at $1M
01:20 – Meet James Dougherty and the early days of Magnify Electric
04:00 – From one apprentice to building a real team
06:10 – How big the business really is today ($3M, 24 employees)
07:40 – Why James added residential service—and what forced the decision
08:50 – The biggest learning curve moving from commercial to residential
10:30 – Cash flow, timing, and why the move was a blessing in disguise
11:40 – Rebranding Magnify Electric and the faith behind the name
14:40 – Standing firm on values (even when marketing agencies push back)
16:00 – Building intentional core values and daily operational discipline
17:45 – Working with your spouse without burning out the marriage
20:40 – The leadership skills James had to develop as the business grew
22:30 – Learning from other contractors and leadership summits
24:50 – The leadership wake-up call: energy, culture, and meetings
27:40 – Early marketing mistakes and trying to do it all himself
30:00 – When to outsource—and why understanding first still matters
32:00 – Staying too long with the wrong marketing agency
34:10 – What changed after switching to the right partner
35:10 – Coaching, pricing, and building the service foundation
37:30 – Loyalty, hard decisions, and letting go of partners
40:20 – Growth goals: $15M, 50 employees, and why growth really matters
42:00 – How to connect with James and Magnify Electric
Meet the Host: Faiez Rana
Brought to you by: Offshore Launch
The right office manager will change your home service business. Hire a Launcher to manage your back office, so you can get back training your team and landing bigger jobs.
Mary Guarino is one of the best operator-turned-advisors in the franchise world — a former Division I athlete who built two thriving businesses in pest control and wellness, scaled them across multiple territories, and engineered both to run on true autopilot. Today, Mary is a business advisor at Cultivate Advisors, helping owners build enterprise value, reduce owner dependency, and create the freedom they went into business for in the first place.
In this episode, Mary opens her playbook for transforming an owner-reliant operation into a scalable, sellable company. She shares the painful turning point that forced her to rethink her entire model, how she used structure and leadership to reclaim her time, and why most trades and franchise owners unknowingly trap themselves inside the business they built. From BHAGs and annual planning to personal/professional vision alignment, Mary breaks down the systems that allowed her to spend as little as one hour a week on each of her companies — without sacrificing growth.
00:00 – Intro — Meet Mary Guarino
02:00 – From South Florida athlete to Division I soccer captain05:30 – Coaching at D1, D2, D3 and the leadership lessons that shaped her08:00 – Why flexibility, family, and caregiving pushed her into entrepreneurship10:00 – Buying her first franchise — and the wake-up call that changed everything13:00 – “You can’t outwork a broken model”: the moment her business owned her15:30 – The loss that forced her to rethink freedom, family, and how she worked18:00 – Becoming a Cultivate Advisors client — and the breakthroughs that followed20:00 – What “autopilot” actually means (and why most owners never achieve it)22:00 – The 5 D’s and why enterprise value matters more than revenue24:00 – The most overlooked value drivers in a trades or franchise business27:00 – Using financials as a leading indicator, not a rear-view mirror30:00 – How Mary builds her annual plan and BHAGs across multiple territories33:00 – Why owners need to align company vision with employee personal goals36:00 – Creating buy-in with frontline teams and virtual assistants38:30 – How Mary’s businesses thrived through COVID41:00 – The systems that let her run multiple companies in one hour per week45:00 – Why every owner should have an advisor or coach48:00 – How to get Mary’s free Health & Value Assessment + two hours of advising
Know Your Enterprise Value.
👉Take the Free Health Assessment.
Connect with: Mary Guarino
Visit: Cultivate Advisors
Meet The Host: Faiez Rana
Brought to you by: Offshore Launch
We help home-service & trades companies (HVAC, plumbing, electrical, roofing, and more) hire elite offshore operators and build delegation systems that scale.
Roles we place for trades
What we do
Ready to buy back your time with a virtual assistant and redeploy payroll to field techs who drive revenue?
👉 Learn more at Offshore Launch
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