Ken Rusk is the Wall Street Journal bestselling author of Blue Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life, entrepreneur, and blue-collar advocate “showing that there’s no degree required for comfort, peace, and freedom.” Ken never went to college and instead spent his younger years digging ditches and working in construction. Through hard work and patience, he’s become a very successful entrepreneur and now specializes in mentoring and coaching folks in goal setting, life visualization, career paths, and sound financial planning. Ken is passionate about helping people achieve their dreams regardless of their educational background or past.

This week on Dirt Talk, host Aaron Witt and Ken Rusk discuss the myths associated with the necessity of college and the systems in place to discourage young people from pursuing blue-collar careers. Ken speaks on why he felt called to write his book Blue Collar Cash and why he never considered himself an author, even after writing a book. Aaron and Ken also discussed the value of empowering teams to discuss and solve business problems independently from “the boss.”

To learn more about Ken Rusk and to order a copy of his book, go to kenrusk.com.

If you have any questions or feedback, email the Dirt Talk crew at dirttalk@buildwitt.com.

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Blue Collar Cash with Author Ken Rusk -- DT163

Welcome to the self-proclaimed top podcast in the Dirt World (totally made up)! Listen weekly as host Aaron talks Dirt World issues, answers listener questions, and interviews some of our favorite people, from executives to operators we've met along our travels.

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In this episode Aaron is joined by Ben Winsor, a Managing Consultant at Aperture LLC. Ben and his team specialize in analyzing data from construction projects going through the litigation process. Construction consultants like Ben forensically analyze project data like schedules and cost reports, assist with claim preparation, write reports, and provide expert witness testimony at trials.
Ben is not a lawyer, but he is someone you want on your and your lawyer’s side during litigation. Ben and his team help their client calculate damages and identify entitlement for those damages. Ideally, matters can be settled before a courtroom or arbitration is needed. Settlement can save contractors lots of time, money, and headaches so they can do what they do best- build. If the matter must be decided by the terms of the contract Ben will testify as an expert witness to assist the trier of fact in understanding the evidence put forth by each side. If you want to learn more about the legal side of contracting this episode is for you. Connect with Ben on Linked-in if you need assistance on your project or have a question on how the process works.
**UPDATE**
Dirt Talk is STOKED to announce Ariat as our first official sponsor for the year!
They make world-class footwear and workwear that we see on every job site we visit, and their folks are just as great as their products.
Dirt Talk listeners can receive 10% off their first order with Ariat by clicking here or visiting Ariat.com/dirttalk.
If you have any questions or feedback, email the Dirt Talk crew at dirttalk@buildwitt.com.
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Whose fault is it anyways? Featuring Ben Winsor – DT 240

In this episode Aaron is joined by Jack Major (Vlog Videographer) to talk about Their recent trip to Australia. Recently Aaron, Jack, and TJ (social media expert) had the opportunity to travel halfway around the world to see what the Dirt World is like down under. 
The trip was anything but uneventful. Days were filled with lots of travel to almost every state in the country. They saw all manner of earthmoving from sight work to massive met-coal, and iron mines. During their time the boys certainly became acquainted with the outback and all its wildlife, some beautiful and some maybe not so great (remember to pack a fly net if you are going to Pilbara). If you want to learn more about the Australia trip, tune into this episode!
**UPDATE**
Dirt Talk is STOKED to announce Ariat as our first official sponsor for the year!
They make world-class footwear and workwear that we see on every job site we visit, and their folks are just as great as their products.
Dirt Talk listeners can receive 10% off their first order with Ariat by clicking here or visiting Ariat.com/dirttalk.
If you have any questions or feedback, email the Dirt Talk crew at dirttalk@buildwitt.com.
Stay Dirty!

Massive Earth Movers Down Under: Monday Trip Report – DT 239

In this episode Aaron is Joined by Nick, Matt  and Marty Coppock (President, Vice President, and Vice President of operations) at Rock n Dirt excavating. As you might have guessed, Rock n Dirt is a family company. Although it’s awesome to see a family working together, as some may know it's not always the easiest to work with people you’ve known your whole life.
In this episode Aaron and the Coppocks dig into what life is like at Rock n Dirt excavating. They talk about the tricky nature of emergency work and hiring. They Also talk about machine utilization and what it takes to run everything off site too. If you ever wonder what it would be like to work alongside your family stay tuned. 
**UPDATE**
Dirt Talk is STOKED to announce Ariat as our first official sponsor for the year!
They make world-class footwear and workwear that we see on every job site we visit, and their folks are just as great as their products.
Dirt Talk listeners can receive 10% off their first order with Ariat by clicking here or visiting Ariat.com/dirttalk.

If you have any questions or feedback, email the Dirt Talk crew at dirttalk@buildwitt.com.
Stay Dirty!

A Family Occasion Featuring Rock n Dirt Excavating – DT 238

In this episode, Aaron is on his own to bring you another book report. He’s picking up where he left off in the Persistence Creates Opportunity: Building America for 50 Years, a book made for Ames Construction that periodically details their history. 
In this episode, Aaron reads from the 1960’s to the 1980’s which was a pivotal time in the history of Ames. They talk about the changing business and personal life of Dick Ames and some of the most important contracts that the company ever won. To learn more stay tuned for this week's book report. 
**UPDATE**
Dirt Talk is STOKED to announce Ariat as our first official sponsor for the year!
They make world-class footwear and workwear that we see on every job site we visit, and their folks are just as great as their products.
Dirt Talk listeners can receive 10% off their first order with Ariat by clicking here or visiting Ariat.com/dirttalk.
If you have any questions or feedback, email the Dirt Talk crew at dirttalk@buildwitt.com.
Stay Dirty!

Monday Book Report: The Story of Ames Continued – DT 237

In this episode Aaron is joined by Immanuel Martinez, Public Works Division Manager at Sunland Asphalt & Construction,LLC. Although Sunland does some pretty awesome work all throughout Arizona and other parts of the southwest, in this episode Aaron focuses on a project of sunland’s that he saw personally last year in the southeast.  Without giving too much away, it's in Miami and features some very fast vehicles.
Aaron and Immanuel discuss the intricacies of such specialized asphalt paving. Working with unique materials, tight tolerances and other contractors on site all while being a nation's distance away from the company's HQ, makes for some pretty interesting circumstances. To learn more about Immanuel and Sunland stay tuned for this fascinating episode all about asphalt. 
**UPDATE**
Dirt Talk is STOKED to announce Ariat as our first official sponsor for the year!
They make world-class footwear and workwear that we see on every job site we visit, and their folks are just as great as their products.
Dirt Talk listeners can receive 10% off their first order with Ariat by clicking here or visiting Ariat.com/dirttalk.

If you have any questions or feedback, email the Dirt Talk crew at dirttalk@buildwitt.com.
Stay Dirty!

Blue Collar Cash with Author Ken Rusk -- DT163

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