After a long career in equipment sales and dealer leadership, Alex Kraft thought there may be a better way to buy and sell machines. After realizing the bigger need was servicing equipment, he pivoted Heave to become a marketplace connecting independent technicians with contractors needing service. It’s NEAT.

Learn more about Heave at: https://www.heaveapp.com/

Follow Alex on LinkedIn at: https://www.linkedin.com/in/alex-kraft-531408146/

Learn more about attending the 2025 Ariat Dirt World Summit by visiting www.dirtworld.com!

Questions or feedback? Email us at [email protected]!

Aaron opens up about the latest changes at BuildWitt, including the tough decision to let several team members go. He talks candidly about what led to this moment, the lessons learned from past financial challenges, and how the company is shifting from investor-backed growth to true profitability. It’s a raw look at what it takes to stay focused, stay honest, and keep building for the next generation of the Dirt World.

Questions or feedback? Email us at [email protected]!

To learn more about attending the 2025 Ariat Dirt World Summit, visit www.dirtworld.com!  

While Peter Banks has spent his entire career in the demolition industry, working anywhere from Boston to Detroit, he’s now working on his biggest project yet—elevating the industry. Thanks to the National Demolition Association (NDA), the industry has common safety standards, training, and new legitimate certifications.

Learn more by visiting the NDA website: https://www.demolitionassociation.com/

Learn more about attending the 2025 Ariat Dirt World Summit by visiting www.dirtworld.com!

Questions or feedback? Email us at [email protected]!

This week, Aaron gets real about what’s really going on behind the scenes at BuildWitt. From leadership challenges to financial pressure and constant travel, he opens up about the hard parts of running a business—while explaining why the struggle is actually a sign of growth. He also clears the air on his globe-trotting lifestyle and how it fuels the mission to better serve the Dirt World. It’s an honest look at what “killing it” really means.

Questions or feedback? Email us at [email protected]!

To learn more about attending the 2025 Ariat Dirt World Summit, visit www.dirtworld.com!

Brek is the CEO of Hammr, a construction payroll, HR, and ops platform built specifically for contractors. After spending his childhood growing up around a residential construction business, he moved to San Francisco on a whim to better serve contractors like his parents. After a few years of listening to the industry, he’s honed in on payroll as a huge pain point.

Follow Brek: https://www.linkedin.com/in/brekgoin/

Learn more about Hammr: https://www.hammr.com/

The Bred to Build Podcast: https://www.hammr.com/bred-to-build-construction-podcast

Learn more about attending the 2025 Ariat Dirt World Summit by visiting www.dirtworld.com!

Questions or feedback? Email us at [email protected]!

Aaron recaps more of his trip to Australia and gives the skinny on the Dirt World Summit 2026.

Questions or feedback? Email us at [email protected]!

To learn more about attending the 2025 Ariat Dirt World Summit, visit www.dirtworld.com!

Marcus started a pool company in the early 2000s, where he learned the ropes of business, leadership, marketing, and communication. He’s used this foundation to have stakes in seven businesses, speak internationally, and become a bestselling author.

We’ve leveraged his teachings for years; they’re the best we’ve experienced!

Learn more about his communication training: https://questionfirstgroup.com/

Follow Marcus on LinkedIn: https://www.linkedin.com/in/marcussheridan/

Learn more about attending the 2025 Ariat Dirt World Summit by visiting www.dirtworld.com!
Questions or feedback? Email us at [email protected]!

Aaron recaps the wins and lessons learned at BuildWitt this week.

Questions or feedback? Email us at [email protected]!

To learn more about attending the 2025 Ariat Dirt World Summit, visit www.dirtworld.com! 

Vadim is the Founder of Koval Digital, an agency specializing in the wood products industry. As an engineer in sawmills worldwide, he saw the need for storytelling to drive the future of this vital industry.

Follow Vadim on LinkedIn at: https://www.linkedin.com/in/kovalevvadim

Learn more about attending the 2025 Ariat Dirt World Summit by visiting www.dirtworld.com!

Questions or feedback? Email us at [email protected]!

Aaron recaps his recent trip down under.

Questions or feedback? Email us at [email protected]!

To learn more about attending the 2025 Ariat Dirt World Summit, visit www.dirtworld.com!