Investors have a different mindset, a different way of viewing the world, from those who are not. How do we define this mindset? PW Gopal has spent more than 10 years reading, researching, and talking to investors to learn about how they constructed their paradigm. As a result of those years of research he uncovered 10 values that form the mindset of an investor and frame a lifestyle of investment. Today we start by discussing the first value: Treat information amorally.