Join us, your hosts Shena and Jerry, as we dive into the story behind our podcast and the driving force that brought it to life! We are beyond excited to bring you along on our journey as we explore the world of wealth creation and financial empowerment tailored specifically for blue-collar professionals!
Listen in as we share insights from our own business ventures, such as Shena’s Your Pocket CFO, which bridges the gap for tradespeople needing financial advice without the full-time cost, and Jerry’s Iron Castle Capital, a private equity firm focused on turning passive income dreams into reality.
We, in this episode, discuss our backgrounds and what led us to start the Blue Collar Wealth Club, with Shena sharing how her work with contractors, who often lack formal business training, has highlighted a glaring need for accessible financial insights. In addition, Jerry recounts stories from his mortgage business, where he met numerous successful yet financially under-informed blue-collar entrepreneurs.
Join us as we both explore our unique perspective on producing wealth for blue-collar workers, highlighting that the financial strategies usually reserved for white-collar professionals can and should be accessible to everyone! From understanding how to manage finances effectively to learning how to leverage income to generate wealth, we break down these concepts in a straightforward, relatable manner for you!
We also introduce the exciting resources we will be offering, including our upcoming group coaching program, the Contractor Cash Club, and some of our favorite books and strategies for financial success! Our ultimate goal is to provide value, education, and perhaps even a bit of entertainment as we embark on this journey together!
In This Episode:
[0:41] - Welcome to the podcast, everyone!
[1:10] - Shena started Your Pocket CFO to provide affordable financial insight for small trade and construction businesses.
[2:26] - Jerry's Iron Castle Capital focuses on raising capital and expanding income for non-traditional business owners.
[4:01] - Jerry points out how many successful blue-collar workers lacking financial backgrounds need guidance to invest and grow wealth.
[5:22] - The podcast aims to teach smart money management and investment strategies for all, including blue-collar workers.
[6:05] - Jerry adds that this podcast is for anyone seeking financial success, whether they're established or just starting out.
[7:46] - Jerry points out how we are educating a largely untapped market, aiming to teach them financial skills from scratch.
[8:34] - Shena's approach with clients transforms their business strategy into a chess game.
[11:08] - Jerry explains how Iron Castle Capital aims to launch funds investing in real estate assets.
[14:07] - Shena emphasizes why it's important to transform your business into a scalable asset for future financial independence.
[15:24] - Jerry aims to promote books such as Rich Dad Poor Dad to shift mindsets toward financial independence.
[17:56] - Shark Tank showcases entrepreneurs pitching ideas to investors who provide expertise and financial backing.
[18:58] - Shena argues that it's ultimately about creating assets through your business journey and making sacrifices for success.
[19:42] - Jerry reveals that they will be recommending books, podcasts, and content from guests, plus a YouTube channel and Facebook group..
[20:29] - The Contractor Cash Club focuses on increasing cash flow and profitability for trades businesses.
[21:31] - Jerry explains that they are ultimately here to provide free knowledge and education, and they welcome listener feedback and ideas.
Book Mentioned:
Robert T. Kiyosaki - Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!
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