Today, we stumbled into a conversationabout the idea of a Blue Ocean Strategy infaith – that whole concept of creating a space where there’s no competition,like Ford making the Model T or the Bible going digital with the YouVersionapp. We get into how this idea has played out in the church, from the printingpress sparking the Protestant Reformation to TV series like The Chosen bringing Jesus to the streaming generation. We eventouch on the risk of turning a relationship into a ritual, the changing seasonsof faith, and what it might look like if Jesus showed up in 2025.

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