Blue Roll

Blue Roll

By Blue RollSociety & Culture
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Blue Roll episodes

  • Brand Awareness vs. Brand Repair
    I’ve gotten the opportunity to meet with 4 new clients this week & they all shared a similar problem: the process of gaining new customers & properly balancing the new batch of business.
    In any industry, the way to survive is to continuously gain consumer attention at a linear level.
    Two things I’ve personally used to work with a limited number of clients: Brand Awareness & Brand Repair. If people don’t recognize your name, logo, or service, they are not aware of your business. If a person is aware of your business however they have definitively chosen to not utilize your service/product, we call that brand repair.
    Is there anyone in direct competition with you that you have not collaborated with? Is the tension between your brands in need of conversation? You may need to repair your relationships with other local brands.
    Are you 6 months into your company? Is your brand available on all social platforms? In the area closest to your business, when you introduce yourself is it “I’ve heard of you” or “No, I’m sorry I don’t recognize that name”? Enhance your brand with emotion driven principles to increase awareness.
    I can’t say I haven’t used these methods to keep Blue Roll in business.
    🌀 Brand Awareness & Brand Repair
    As the saying goes, don’t burn bridges you may have to cross later.
    🙏 Bless
    6 min
  • The importance of relevant conversation
    I have had an amazing experience trying to understand how relevant conversation affects our lives. It takes a little more time to understand how it’s relevant in our news, and how that affects our daily conversations are linked. Here is something that I have learned in the past week that will help you find what’s relevant in your news.
    4 min
  • Rome wasn't built in one day
    It’s quite simple, don’t be a d**k. 🤦‍♂️
    People run businesses ! I’ve had to smack my face against the wall to understand that running a “business” page is just running an alter-ego of yourself. 👯‍♀️
    It’s going to take time, but it is simple. Even now, @bluerollmedia doesn’t have over 100 followers. BUT that’s not my focus. My focus that I’d like to share with you is on engagement relative to your followers/impressions. 🤳🏽
    If you’ve got monster engagement with little to no followers, just give it time ! You are moving slow because of the amount of value you offer. ✊
    “Rome wasn’t built in one day.”
    4 min
  • big scale product vs. little scale business
    I’m not some big shot guru ! 😂🙃 I do enjoy sharing information I’m learning with you all as I grow 📲
    Doing something that requires your time is why certain activities don’t generate a TON of money (long term) 📈
    I’m currently researching ways to create a scalable product (“passive income”) 📝
    I believe you find answers along the journey. So for now, I’ll give you all every bit of info I can :)
    5 min
  • Living broke trying to be an All-Star
    I've moved too quickly at something before, thinking I deserved a spot on the All Star team. When I didn't put the time in to earn it, I got offended. Now, I understand, once the people decide you should try out for the All-Star team, you have the choice to make the practice team.
    7 min
  • The technology in your tool-belt should match your ambition
    Luckily, I didn’t fail to record audio on an interview. 😅
    Checking your tech. in a live situation can be crucial to a successful video.
    I’m not a engineer, a techie, or even an old school fan of Star Trek. However, I am learning to be aware of which pieces of technology work best for me. 📲
    One of my goals is to stay mobile.
    ef·fi·cient 🔋
    - achieving maximum productivity with minimum wasted effort or expense.
    Which app have you found yourself transferring money on?
    -I prefer cashapp 💸
    4 min

About Blue Roll

From the publisher's feed

Welcome to Blue Roll's Voice Experience, hosted by video producer Nathanael Tyre. On this podcast you'll find a mix of my daily morning action plan & conversation episodes, ideas on communication…