We met with Trey Wade from Blue Run, where we covered everything from high rye whiskey to the meaning behind the butterfly logo on the bottle. Blue Run’s all about keeping whiskey real and making it something everyone can enjoy.

Trey broke down what makes Emerald Rye so special, why bottled in bond always delivers, and how sourcing and blending are way more important than people think. We even got into Texas whiskey and how the heat there changes the game.

Turns out, whiskey isn’t one-size-fits-all—what you like is what you like. And somehow we ended up talking about how something as simple as shining your shoes or getting a haircut can be its kind of self-care.

Great chat with a guy who knows his stuff.