In this episode, Derek sits down with Taufeek Shah, founder and CEO of Lola’s Fine Hot Sauce a brand born from a family recipe and grown with relentless passion. Taufeek shares how he turned his mother Lola’s signature hot sauce into a nationally recognized brand, built on authenticity, grassroots hustle, and a powerful story. From farmers markets to major retailers, hear how Lola’s connects with customers on more than just heat. It’s not just about sauce- it’s about heart, heritage, and what it really takes to build a business from the ground up.