Welcome to the first episode of BLUEPRINTING, a Theo + Harris podcast. In this episode, Christian Zeron, Director of Theo + Harris, talks to Will Monaghan. Will is the co-founder of the Toc Watch, a startup micro-brand which just released its second watch, the Ulysses. Christian and Will talk about starting a business, what it's like for your family to think you're crazy for doing so, and the bones behind the Toc Watch brand. 

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