Lego and BBC Studios are releasing a range of Bluey-themed Lego sets. These sets, aimed at children aged 4 and up, will feature familiar characters and locations from the show, including the Heeler family's house, a beach trip, and a playground. The "Lego 4+" sets are designed to be easy and engaging for young children, focusing on play-based learning. Furthermore, a Lego Bluey app is on its way. All the new Lego Bluey products are launching on 1 June 2025. There will also be sets designed for younger children as part of the Lego Duplo Range.

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