Most sales processes 📉fail because they were designed for management, not for the salespeople expected to use them!As companies scale from $5M to $50M, CXOs often respond to inconsistent results by adding more CRM fields, more approvals, and more documentation. Instead, you should be improving execution versus creating friction that slows deals and drives low adoption. Research consistently shows that successful sales organizations win by building repeatable, buyer-centric processes that help sellers make better decisions, not by increasing administrative work.In this episode of Blunt On Business, Rich Laster explains how CEOs can build a sales process their team actually follows because it makes selling easier, forecasting more accurate, and revenue more predictable:📈 Build your process around buyer decisions 📈 Create clear milestones, exit criteria, and next steps📈 Create a process your team wants to use.Rich 🧙🏽♂️shares practical ways to simplify execution, reduce administrative burden, improve coaching, and make your CRM a revenue tool instead of a reporting tool. Whether you're leading a founder-led sales team or building a professional revenue organization, this episode will show you how to create a sales process that drives consistency, accountability, and scalable growth.Blunt On Business is brought to you by https://EDGEgtm.ai/SalesOps