In this episode, Andy and Tom discuss … 4 tools for identifying prospects’ characteristics, researching competitors, and identifying effective keywords and topic ideas for your website content The importance of matching your marketing message to prospects’ needs and how testing simple changes can cause sales to soar Direct-mail design mistakes that make messages difficult to see, as […]

BMI 050: Shaping Your Marketing Message to Convert Prospects

Technology

Tech News

Podcasting

Gadgets

Software How-To

Education

Training

Language Courses

Higher Education

K-12

Educational Technology

Business

Investing

Careers

Management & Marketing

Business News

Shopping

In this episode, Andy welcomes special guest Joe Ochoa to discuss … The right mindset to become a successful entrepreneur How planning and choosing the right marketing model upfront explodes your chances of success The freedom of being a “solopreneur” working from home versus building a large organization How to launch a successful high-six-figure Amazon […]

BMI 066: Secrets to Starting and Scaling a 7-Figure Amazon Store

In this episode, Andy and Tom welcome special guest Ali Mirza to discuss … Why “giving value” and “building relationships” are surefire ways to stall your sales The best time to close a deal (it’s not at the end of your presentation) – and why so many sales people miss this opportunity Common words or […]

BMI 065: Developing Sales Strategies and Processes to Close More Deals

In this episode, Andy and Tom discuss … Where to find an overlooked audience of buyers after you present a webinar (or any training that requires registration The one-question checklist you can use to create compelling messaging to potential prospects A simple tool for helping turn your cold outreach into an automated system that delivers […]

BMI 064: Targeting Cold Contacts and Getting Responses

In this episode, Andy and Tom discuss … 5 key steps to building an ongoing campaign that brings your business a steady stream of new leads The single reason why even the most effective marketing messages can cause campaigns to fail A simple way to increase website conversions by adding a powerful proof element that […]

BMI 063: Creating Marketing Campaigns That Actually Convert

In this episode, Andy and Tom discuss … The persuasion secret used by the rich and famous to build trust and increase response 8 ways to put yourself into a successful marketer’s mindset How to use unconventional gifts to increase referrals and create stronger client connections A simple tool that allows you to discover the […]

BMI 062: Building Your Mindset to Create Persuasive Marketing

The Business Marketing Insider Podcast

BMI 050: Shaping Your Marketing Message to Convert Prospects

Download our free app to listen on your phone