The Business Marketing Insider Podcast

By Tom Trush & Andy Renk: Online Entrepreneurs, Marketing Strategists and Technology Experts

Technology Education Business Management & Marketing Training Software How-To

What's The Business Marketing Insider Podcast about?

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The Business Marketing Insider Podcast episodes:

08.23.2018
BMI 066: Secrets to Starting and Scaling a 7-Figure Amazon Store
In this episode, Andy welcomes special guest Joe Ochoa to discuss … The right mindset to become a successful entrepreneur How planning and choosing the right marketing model upfront explodes your chances of success The freedom of being a “solopreneur”...
12.28.2017
BMI 065: Developing Sales Strategies and Processes to Close More Deals
In this episode, Andy and Tom welcome special guest Ali Mirza to discuss … Why “giving value” and “building relationships” are surefire ways to stall your sales The best time to close a deal (it’s not at the end of...
11.03.2017
BMI 064: Targeting Cold Contacts and Getting Responses
In this episode, Andy and Tom discuss … Where to find an overlooked audience of buyers after you present a webinar (or any training that requires registration The one-question checklist you can use to create compelling messaging to potential prospects...
10.02.2017
BMI 063: Creating Marketing Campaigns That Actually Convert
In this episode, Andy and Tom discuss … 5 key steps to building an ongoing campaign that brings your business a steady stream of new leads The single reason why even the most effective marketing messages can cause campaigns to...
06.08.2017
BMI 062: Building Your Mindset to Create Persuasive Marketing
In this episode, Andy and Tom discuss … The persuasion secret used by the rich and famous to build trust and increase response 8 ways to put yourself into a successful marketer’s mindset How to use unconventional gifts to increase...
04.12.2017
BMI 061: Reaching Out Cold and Creating Profitable Conversations
In this episode, Andy and Tom share a special training that details … A conversational approach for emailing cold contacts and turning them into leads The common request that immediately signals to prospects you want to pitch them Why small-scale...
03.25.2017
BMI 060: Multiplying Response With Simple Marketing Strategies
Kevin Donlin Marketing Optimizer + Copywriter. Gains of 92% to 136% are common, online and offline. MSU Spartan. In this episode, Andy and Tom welcome back Kevin Donlin discuss … 2 surprising items you can pick up at the supermarket...
03.19.2017
BMI 059: Testing Your Outreach to Increase Response and Sales
In this episode, Andy and Tom discuss … How applying the law of reciprocity can persuade more people to take your desired action The one place in your sales process where you’re almost certain to find overlooked revenue A service...
02.21.2017
BMI 058: Building a Personal Brand From Scratch on YouTube
In this episode, Andy and Tom welcome Monique Parent to discuss … The keys to getting started on YouTube and creating the perfect backdrop on a budget How to quickly come up with quality content that attracts viewers and grows...
02.07.2017
BMI 057: Using Video to Multiply Your Marketing ROI and Revenue
In this episode, Andy and Tom welcome Michael Mogill to discuss … How to determine what type of videos work best for converting prospects into clients for your business Why posting YouTube links on your social media platforms prevents people...
11.21.2016
BMI 056: Closing More Sales Without Sounding Too Salesy
In this episode, Andy and Tom welcome Zach Burkes to discuss … How a simple “contract” made at the beginning of your time with prospects can make your calls more productive and help you close more deals Why confusion is...
11.03.2016
BMI 055: Improving Your Marketing Outreach and Creating Interest
In this episode, Andy and Tom discuss … How to keep your prospects craving more by making simple adjustments to your marketing content A free tool that allows you to determine if there’s potential demand for your product or service...
09.21.2016
BMI 054: Targeting ‘Dream’ Prospects and Telling Your Story with Video
In this episode, Andy and Tom discuss … A free app that allows you to create professional-quality videos – with shot-by-shot guidance – even if you have no editing experience Why long-term marketing strategies are more effective than quick tactics...
09.09.2016
BMI 053: Overcoming Obstacles That Prevent You From Publishing Your Book
In this episode, Andy and Tom welcome Jeremy Jones to discuss … How to know if you have a book topic that will attract readers Why book publishing has changed over the last few years – and how this transition...
08.31.2016
BMI 052: Updating Your Website With a New Look and Fresh Content
In this episode, Andy and Tom discuss … A 6-step redesign checklist for making your website an effective marketing tool and a more reliable revenue source The most common content mistakes that prevent websites from attracting a target audience and generating leads...
07.25.2016
BMI 051: Growing Your Business as a Podcast Guest
In this episode, Andy and Tom discuss … How to find and identify the best podcasts for reaching your prospects The critical keys to making yourself appealing to podcast hosts – so bringing you on as a guest becomes a...
06.08.2016
BMI 050: Shaping Your Marketing Message to Convert Prospects
In this episode, Andy and Tom discuss … 4 tools for identifying prospects’ characteristics, researching competitors, and identifying effective keywords and topic ideas for your website content The importance of matching your marketing message to prospects’ needs and how testing simple changes...
06.01.2016
BMI 049: Building a Business Development System That Enables Growth
In this episode, Andy and Tom welcome special guest Ryan Waggoner to discuss … How to vet potential clients in a way that practically guarantees they become repeat buyers Why the typical “transactional” approach to working with clients limits your...
05.09.2016
BMI 048: Communicating Effectively and Closing More Sales
In this episode, Andy and Tom welcome special guest Tom Matzelle to discuss … How to make sure your communication doesn’t come across as too aggressive when selling Why getting prospects to repeatedly say “yes” can be a pitfall that...
04.18.2016
BMI 047: Multiplying Your Marketing’s Effectiveness With Simple Strategies
In this episode, Andy and Tom welcome special guest Kevin Donlin to discuss … Common mistakes business owners make in their marketing and the daily ritual that goes a long way in fixing many of them The quickest and easiest way...
03.09.2016
BMI 046: Turning Today’s Skeptical Prospects Into Clients
In this episode, Tom shares his favorite marketing strategies for persuading skeptical prospects and reveals … A simple shortcut for quickly positioning yourself as a trusted authority who delivers the benefits your best prospects want How to create stronger appeal...
02.23.2016
BMI 045: Selling With Strategies That Create Repeat Buyers
In this episode, Andy and Tom welcome special guest Heather Ann Havenwood to discuss … The keys to increasing your outreach with clients so they become eager to buy more from you A seminar secret you can use to...
02.09.2016
BMI 044: Uncovering Sales Growth and Side Gigs That Multiply Your Income
In this episode, Andy and Tom welcome special guest Dr. Mark Costes to discuss … 3 common problems that prevent growth and improved profitability in professional service businesses How simple testing with a “low-barrier” offer can transform a commoditized business into an...
01.22.2016
BMI 043: Leveraging Reviews and Testimonials to Drive Business
In this episode, Andy and Tom welcome special guest Simon Aronowitz to discuss … Why going after reviews and testimonials is a mistake if your only reason for having them is to convince more clients to do business with you...
12.23.2015
BMI 042: Shifting Your Marketing to Match What Prospects Want
In this episode, Andy and Tom welcome special guest Joey Borane to discuss … The specific shifts required these days to create more effective marketing Why the move to digital marketing creates new challenges for today’s business owners and entrepreneurs...
12.08.2015
BMI 041: Enhancing Your Marketing So It Appeals to More Prospects
In this episode, Andy and Tom discuss … 5 simple ways to write more effective marketing materials – even if you don’t consider yourself a strong writer The easy-to-use software that simplifies your sales process and offers valuable lessons in...
11.10.2015
BMI 040: Educating With Content That Attracts and Engages Your Best Clients
In this episode, Andy and Tom welcome special guest Trey Ryder to discuss … Why encouraging prospects to talk with your competitors actually creates greater demand for your services (if you do it the right way) The key to creating...
11.10.2015
BMI 039: Exposing Marketing Magic and Solving Website Wonders
In this episode, Andy and Tom discuss … Several actions steps any entrepreneur or executive can take when seeking marketing’s “magic pill” for quick profits How to determine what type of website platform would benefit your business most – and...
10.19.2015
BMI 038: Mastering Referrals and Keeping Customers Coming Back
In this episode, Andy and Tom welcome back special guests Tony Rubleski and Paul Guyon to discuss … Why so many business owners and entrepreneurs miss out on generating referrals (even when they ask for them) How to know when...
10.13.2015
BMI 037: Speaking as a Method for Marketing Your Business
In this episode, Andy and Tom welcome special guest Dave “The Shef” Sheffield to discuss … The keys to picking your industry’s hottest speaking topics and properly positioning yourself so you get paid to talk about them The one detail...
09.30.2015
BMI 036: Growing Your Business with Scalable Systems
In this episode, Andy and Tom welcome special guest Paul Guyon to discuss … 3 entrepreneurial traits that hold back business growth (and, in some cases, cause customer frustrations) The hidden dangers of always being the technician in your business...
09.10.2015
BMI 035: Creating Content That Gets You Noticed
In this episode, Andy and Tom discuss … 2 types of marketing content you should give away for free because it attracts your best prospects The misconception of marketing too much and a simple way to make memorable messages without...
08.26.2015
BMI 034: Interacting on Instagram and Crafting Persuasive Copy
In this episode, Andy and Tom discuss … 3 keys to starting a business Instagram account that attracts followers and instantly generates interest in your product/service The single sentence that can make your offers more appealing and drive response to your marketing...
08.11.2015
BMI 033: Multiplying Website Traffic and Converting Visitors to Buyers
In this episode, Andy and Tom welcome special guest Josh Elizetxe to discuss … The 2 critical keys to creating Google-loving “resources pages” that deliver value and drive traffic to your website (neither one involves keywords) Perhaps the most overlooked...
07.21.2015
BMI 032: Persuading Prospects Across Multiple Marketing Channels
In this episode, Andy and Tom discuss … 5 overlooked ways to grab leads using social media, while spending minimal time in front of your computer The 3-word question that adds clarity to any marketing message and instantly increases your...
06.29.2015
BMI 031: Capturing Minds and Trailblazing Your Way to Success
In this episode, Andy and Tom welcome special guest Tony Rubleski to discuss … How to use “layering” to stay in touch with prospects and referral sources – without being seen as a pest The 7 characteristics of leaders who...
06.10.2015
BMI 030: Becoming the Preeminent Provider in Your Market
In this episode, Andy and Tom welcome special guest Ken Hardison to discuss … A super affordable strategy for advertising on TV and persuading tons of prospects to call your office Simple ways to ensure top-of-mind awareness with your clients...
05.28.2015
BMI 029: Generating Leads on Autopilot with Content Marketing
In this episode, Andy and Tom welcome special guest Philip Morgan to discuss … How to benefit from the biggest factor in selling to reduce the effort needed to acquire new customers The simple question that makes consistently coming with new...
05.13.2015
BMI 028: Growing Your Business Success and Significance
In this episode, Andy and Tom welcome special guest Aaron Walker to discuss … The biggest hurdle preventing small business owners and entrepreneurs from reaching the top of their profession How to develop profitable business relationships that benefit you for years...
04.14.2015
BMI 027: Turning Your Business Network Into Profits
In this episode, Andy and Tom welcome special guest Judy Robinett to discuss … Why traditional networking is dead and where to instead focus your attention for connections that create the biggest difference in your success How to connect with almost...
04.08.2015
BMI 026: Generating Leads From ‘Outdated’ Sources
In this episode, Andy and Tom discuss … An old-school marketing strategy for generating consistent leads in the digital age A proven advertorial format that attracts attention, delivers value and puts your prospects in a position to buy How you can...
04.02.2015
BMI 025: Converting Prospects Into Your Best Buyers
In this episode, Andy and Tom discuss … The key to warming up and getting responses from potential clients using a cold email list A super simple, easy-to-mimic marketing method that causes prospects to sell themselves on the need for your product...
03.23.2015
BMI 024: Building Brands and Commanding Premium Pricing
In this episode, Andy and Tom discuss … How to successfully match your offline advertisement with an online landing page How Apple Watch pricing is designed to produce sneaky (and smart) profits 10 common problems you must avoid when building...
03.03.2015
BMI 023: Creating Attractive Offers for Your Marketing Campaigns
In this episode, Andy and Tom discuss … Common marketing words and phrases that can cause prospects to misinterpret what you offer How to avoid broadcast advertising mistakes that lead to missed opportunities with key buyers 7 overlooked characteristics shared by all...
02.25.2015
BMI 022: Uncovering Hidden Profit Centers in Your Business
In this episode, Andy and Tom welcome special guest Charles Gaudet to discuss … The secret to dramatically increasing your prices without losing customers or harming your business in any way A simple marketing strategy that allows you to enjoy multiple...
02.17.2015
BMI 021: Capitalizing on Consumer Psychology, User Experience and Design
In this episode, Andy and Tom discuss … 2 psychology tricks that can produce quick profits The factors you must address to create the best user experience for prospects 2 easy ways to boost readership and increase response on your...
02.08.2015
BMI 020: Planning Interest and Action from Your Best Prospects
In this episode, Andy and Tom discuss … The key to planning a marketing campaign that delivers your desired outcome A simple way to grow your audience when even Super Bowl-sized attention can’t create sales How to use Facebook to research...
01.22.2015
BMI 019: Landing Clients With Emotion and Value
In this episode, Andy and Tom discuss … 7 proven ways to generate guaranteed marketing profits How to create landing pages that address the emotional needs of your prospects, so you can convert more sales Why “getting the word out” about...
01.14.2015
BMI 018: Testing Your Way to More Effective Marketing
In this episode, Andy and Tom discuss … Why patience matters when marketing The secret to proving your capabilities without sounding like an “expert” Easy fixes to 4 potential problems that can threaten your company’s online presence How to find...
01.07.2015
BMI 017: Making Your Product or Service Appealing to Buyers
In this episode, Andy and Tom discuss … 3 lessons that can turn you into a better marketer and make your offers more pleasing to prospects 8 overlooked facts your customers wish you knew about them How to use a single...

What's The Business Marketing Insider Podcast about?

Download our free app to listen on your phone

The Business Marketing Insider Podcast episodes:

BMI 066: Secrets to Starting and Scaling a 7-Figure Amazon Store

BMI 065: Developing Sales Strategies and Processes to Close More Deals

BMI 064: Targeting Cold Contacts and Getting Responses

BMI 063: Creating Marketing Campaigns That Actually Convert

BMI 062: Building Your Mindset to Create Persuasive Marketing

BMI 061: Reaching Out Cold and Creating Profitable Conversations

BMI 060: Multiplying Response With Simple Marketing Strategies

BMI 059: Testing Your Outreach to Increase Response and Sales

BMI 058: Building a Personal Brand From Scratch on YouTube

BMI 057: Using Video to Multiply Your Marketing ROI and Revenue

BMI 056: Closing More Sales Without Sounding Too Salesy

BMI 055: Improving Your Marketing Outreach and Creating Interest

BMI 054: Targeting ‘Dream’ Prospects and Telling Your Story with Video

BMI 053: Overcoming Obstacles That Prevent You From Publishing Your Book

BMI 052: Updating Your Website With a New Look and Fresh Content

BMI 051: Growing Your Business as a Podcast Guest

BMI 050: Shaping Your Marketing Message to Convert Prospects

BMI 049: Building a Business Development System That Enables Growth

BMI 048: Communicating Effectively and Closing More Sales

BMI 047: Multiplying Your Marketing’s Effectiveness With Simple Strategies

BMI 046: Turning Today’s Skeptical Prospects Into Clients

BMI 045: Selling With Strategies That Create Repeat Buyers

BMI 044: Uncovering Sales Growth and Side Gigs That Multiply Your Income

BMI 043: Leveraging Reviews and Testimonials to Drive Business

BMI 042: Shifting Your Marketing to Match What Prospects Want

BMI 041: Enhancing Your Marketing So It Appeals to More Prospects

BMI 040: Educating With Content That Attracts and Engages Your Best Clients

BMI 039: Exposing Marketing Magic and Solving Website Wonders

BMI 038: Mastering Referrals and Keeping Customers Coming Back

BMI 037: Speaking as a Method for Marketing Your Business

BMI 036: Growing Your Business with Scalable Systems

BMI 035: Creating Content That Gets You Noticed

BMI 034: Interacting on Instagram and Crafting Persuasive Copy

BMI 033: Multiplying Website Traffic and Converting Visitors to Buyers

BMI 032: Persuading Prospects Across Multiple Marketing Channels

BMI 031: Capturing Minds and Trailblazing Your Way to Success

BMI 030: Becoming the Preeminent Provider in Your Market

BMI 029: Generating Leads on Autopilot with Content Marketing

BMI 028: Growing Your Business Success and Significance

BMI 027: Turning Your Business Network Into Profits

BMI 026: Generating Leads From ‘Outdated’ Sources

BMI 025: Converting Prospects Into Your Best Buyers

BMI 024: Building Brands and Commanding Premium Pricing

BMI 023: Creating Attractive Offers for Your Marketing Campaigns

BMI 022: Uncovering Hidden Profit Centers in Your Business

BMI 021: Capitalizing on Consumer Psychology, User Experience and Design

BMI 020: Planning Interest and Action from Your Best Prospects

BMI 019: Landing Clients With Emotion and Value

BMI 018: Testing Your Way to More Effective Marketing

BMI 017: Making Your Product or Service Appealing to Buyers