In this episode, Andy and Tom welcome Zach Burkes to discuss … How a simple “contract” made at the beginning of your time with prospects can make your calls more productive and help you close more deals Why confusion is key to giving yourself an advantage when doing cold outreach The one-thing question that turns […]

In this episode, Andy and Tom discuss … How to keep your prospects craving more by making simple adjustments to your marketing content A free tool that allows you to determine if there’s potential demand for your product or service in a new market 2 ways to use a natural trait in all humans to […]

In this episode, Andy and Tom discuss … A free app that allows you to create professional-quality videos – with shot-by-shot guidance – even if you have no editing experience Why long-term marketing strategies are more effective than quick tactics for targeting today’s skeptical consumers A short-form video creation tool that curates editorial and stock […]

In this episode, Andy and Tom welcome Jeremy Jones to discuss … How to know if you have a book topic that will attract readers Why book publishing has changed over the last few years – and how this transition benefits business owners, entrepreneurs and executives 4 innovative ways to use your book as a […]

In this episode, Andy and Tom discuss … A 6-step redesign checklist for making your website an effective marketing tool and a more reliable revenue source The most common content mistakes that prevent websites from attracting a target audience and generating leads 2 tools to help you uncover what parts of your website aren’t meeting your visitors’ needs […]

In this episode, Andy and Tom discuss … How to find and identify the best podcasts for reaching your prospects The critical keys to making yourself appealing to podcast hosts – so bringing you on as a guest becomes a no-brainer How to structure your interview answers in a way that greatly increases your odds […]

In this episode, Andy and Tom discuss … 4 tools for identifying prospects’ characteristics, researching competitors, and identifying effective keywords and topic ideas for your website content The importance of matching your marketing message to prospects’ needs and how testing simple changes can cause sales to soar Direct-mail design mistakes that make messages difficult to see, as […]

In this episode, Andy and Tom welcome special guest Ryan Waggoner to discuss … How to vet potential clients in a way that practically guarantees they become repeat buyers Why the typical “transactional” approach to working with clients limits your income   The most beneficial time to increase your business development efforts and raise your […]

In this episode, Andy and Tom welcome special guest Tom Matzelle to discuss … How to make sure your communication doesn’t come across as too aggressive when selling Why getting prospects to repeatedly say “yes” can be a pitfall that loses you deals A 5-step process for turning objections into strong selling points The 2 […]

In this episode, Andy and Tom welcome special guest Kevin Donlin to discuss … Common mistakes business owners make in their marketing and the daily ritual that goes a long way in fixing many of them The quickest and easiest way to create a conversation that leads to a sale, especially if you sell services Why you […]