In this episode, Tom shares his favorite marketing strategies for persuading skeptical prospects and reveals … A simple shortcut for quickly positioning yourself as a trusted authority who delivers the benefits your best prospects want How to create stronger appeal for your product or service using a common musician technique that gives your offers instant […]

In this episode, Andy and Tom welcome special guest Heather Ann Havenwood to discuss … The keys to increasing your outreach with clients so they become eager to buy more from you   A seminar secret you can use to multiply your revenue – without having to create any new products or services Why you […]

In this episode, Andy and Tom welcome special guest Dr. Mark Costes to discuss … 3 common problems that prevent growth and improved profitability in professional service businesses How simple testing with a “low-barrier” offer can transform a commoditized business into an experience that prospects love (and can’t wait to tell others about) The danger in copying […]

In this episode, Andy and Tom welcome special guest Simon Aronowitz to discuss … Why going after reviews and testimonials is a mistake if your only reason for having them is to convince more clients to do business with you How to increase the number of reviews you receive by creating a system that’s part […]

In this episode, Andy and Tom welcome special guest Joey Borane to discuss … The specific shifts required these days to create more effective marketing Why the move to digital marketing creates new challenges for today’s business owners and entrepreneurs 3 ways you can use the mind’s natural tendencies to generate more responses to your […]

In this episode, Andy and Tom discuss … 5 simple ways to write more effective marketing materials – even if you don’t consider yourself a strong writer The easy-to-use software that simplifies your sales process and offers valuable lessons in personalized marketing A no-cost marketing method for getting your messages in front of thousands of […]

In this episode, Andy and Tom welcome special guest Trey Ryder to discuss … Why encouraging prospects to talk with your competitors actually creates greater demand for your services (if you do it the right way) The key to creating educational marketing pieces that actually get read and bring in leads, while also repelling your […]

In this episode, Andy and Tom discuss … Several actions steps any entrepreneur or executive can take when seeking marketing’s “magic pill” for quick profits How to determine what type of website platform would benefit your business most – and how this decision affects the future marketing of your business A simple and affordable approach […]

In this episode, Andy and Tom welcome back special guests Tony Rubleski and Paul Guyon to discuss … Why so many business owners and entrepreneurs miss out on generating referrals (even when they ask for them) How to know when it’s the right time to ask for a referral and why waiting until the end […]

In this episode, Andy and Tom welcome special guest Dave “The Shef” Sheffield to discuss … The keys to picking your industry’s hottest speaking topics and properly positioning yourself so you get paid to talk about them The one detail event planners “buy” and a critical concern you must address when negotiating speaking dates with […]