I've devoted the last two years to approaching the topic of authenticity in branding and marketing from the side of the organization doing it -- whether that be a startup or a Fortune 100 giant. And, through that time, there's always been a question nagging at me: do people outside of the brand bubble really care about this stuff? I mean, sure it looks good in a PR -- but does it actually benefit the value of a company?

That question has led me to today's interview. I'm on with Simeon Siegel, Managing Director at BMO Capital Markets. Simeon has deep retail knowledge (and is a perennial #1 institutional investor), and teaches me a thing or two about how brand authenticity has real-world impact on the numbers that matter to the market. Hopefully you learn a thing or two as well!

FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA:

LinkedIn (Authentic Avenue): https://www.linkedin.com/company/68049428/

Email Adam: [email protected]

Learn more at https://authenticavenuemedia.com/.

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