Buy Now Pay Later (BNPL) has been used by 11% of US digital buyers in 2024 according to an e-marketer survey. This year, it's forecasted that there will be 86.5 million BNPL users in the US, nearly a third of the total US population with total BNPL payment volume at 94.29 billion projected this year. That's a 21% increase over 2023.