“Think, be relevant, redefine your credit union.” - Bo McDonald

Thank you for tuning in to episode 149 of The CUInsight Experience podcast with your host, Randy Smith, co-founder of CUInsight.com. This episode is brought to you by Elan Credit Card. Elan partners with more than 250 credit unions to provide an outsourced credit card program, and offers merchant and mortgage services for credit union members and business owners.

My guest on today's show is Bo McDonald, Founder, President, and CEO at Your Marketing Co. Bo shares how his passion for credit unions evolved through his career journey from radio to marketing, and his newest venture, hosting a podcast. He gives powerful advice to encourage credit unions to redefine marketing and focus on relevancy and authenticity to stay ahead in this ever-changing industry. 

During our conversation, Bo shares the one concept that is both a challenge for credit unions and one that he is most excited about seeing in the future of the movement. Bo tells us about his new podcast called, The Accidental Leader where he shares insights based on his experiences to help others grow in their leadership role and build a positive culture. He discusses the key to being a good leader is having a vision, looking forward, and being able to communicate the vision effectively to your team.

Bo and I chat about building and growing a team. He emphasizes the importance of empathy and maintaining the culture, especially when adding new members to the team. We discuss the future of work and the best ways to maintain a team’s culture in a hybrid or fully remote work environment. He shares the greatest investment made in his career and advises listeners who are working towards becoming a CEO to, “Invest in yourself.”

As we wrap up the show, Bo talks about an emotional yet uniting moment within a business setting. He shares how he accidentally got into real estate, the leadership books he enjoys most, and advises listeners to, “go to the concert.” Enjoy my conversation with Bo McDonald!

Find the full show notes on cuinsight.com.

Subscribe on: Apple Podcasts, Spotify, Stitcher 

Books mentioned on The CUInsight Experience podcast: Book List 

How to find Bo:
Bo McDonald, Founder, President, & CEO at Your Marketing Co.
[email protected]
https://yourmarketing.co/
Bo: LinkedIn | Twitter
Your Marketing Co.: LinkedIn | Twitter | Facebook | Instagram
Podcast: The Accidental Leader