The SAAS Report

Bob Apollo - Is Your Approach to Selling Costing You Deals?


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Outcome-Centric Selling v Solution Selling

Are you a B2B SAAS / Tech Sales professional looking to close more business?

I'm delighted be joined once again by Bob Apollo - recognised as a leading authority on Outcome-Centric Selling.

In this episode we discuss;

- What do we mean by Outcome-Centric Selling?

- How can you change your approach and close more business...

- Have you considered these 4 Critical factors...

- How do you define your target audience by customer or company persona?

- Are you selling to an enthusiastic champion who can make the decision?


Listen to the full episode and discover an approach selling that will help you to become a more round and an expert sales professional?


The SAAS Report Podcast - Hosted by Richard Grafham - Grafham Walbancke

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The SAAS ReportBy Richard Grafham