In this episode of 'The SAAS Report' podcast I'm delighted to be joined by Andy Jorgensen - CRO of Mindstream Analytics and an Angel Investor.
Andy retired in 2009 after a successful career building and mentoring B2B start-ups and was persuaded to return to the front line as the CRO at Mind Analytics
Andy shares some key advice on how you can use marketing to grow marketshare but also some of the TRAP's you must avoid.
It's a fascinating episode and gives any start-up business great insight and advice.
The TWO key elements you need to consider depending where you are on the growth curve;
When your starting out...
When you hit stride...
How start-ups can use marketing to grow and out flank competitors
How start-ups can raise their “voice” and be heard above the crowd and set themselves apart
Potential customers often have a super short attention span so your message need clarityAndy has a really interesting and unique background and adds real value for any start-up looking to scale.
He follows a Lean Startup methodology and helps start-ups launching a new product and need some guidance or support.
Andy has successful grown a number of start-ups and implement marketing strategies that have proven to be invaluable to their success.
You can contact Andy via LinkedIN