In this episode I'm delighted to be joined by Bob Apollo from Inflexion Point. Bob is recognised as one of the leading proponents of outcome centric selling helping growing B2B tech companies implement scalable sales strategies that deliver predictable revenue growth.

I first met Bob when he was advising one of my clients a High Growth SAAS Supply Chain company with their sales strategy and successfully helped them build an impressive customer base.

We discussed how sales organisations need to use this opportunity to refocus on identifying and achieving customer outcomes.

How should CEO's & Sales Leaders view the upcoming recovery? What are the dangers of try to re-establish what worked before? How can sales organisations reinvent the way they think about selling? What's the difference between solutions selling and outcome-centric selling?

Bob is very approachable and open to connect via LinkedIn