Bob Britton is the Director of Sales Enablement for cybersecurity firm, Netsurion, alongside running his sales performance consultancy, Sales Enablement Sherpas.   In this episode, he shares his thoughts on partnering skills including:   - Don't position yourself as a solution provider - Externalise the problem - Embrace the suck!   Based in Texas, you can connect with Bob on LinkedIn: brittonrobert.   Connect with your host, Fred Copestake, and learn more about the Selling Through Partnering Skills book at https://linktr.ee/fredcopestake.