Episode 155 - The 6 Ps of Retail Marketing

There are four Ps of marketing...product, price, place and promotion. All are equally important.

When it comes to retail marketing, though, there are two additional Ps, presentation and personnel.

How you execute with regard to all these Ps can make a difference between success and failure for your brand or business.

Many retailers are struggling in this day and age. Are they focusing enough on the two additional Ps, areas where they could possibly establish a competitive advantage over the competition?

Amid COVID and a marketplace in which the only constant is change, nothing is easy today for brick-and-mortar stores.

That's one reason why we're seeing more and more empty store fronts on main street.

That's one reason why more and more retail is going etail.

Episode 154 - The Importance of Engaging Your Audience 

Do you know the song, We Will Rock You, by Queen?

Of course, you know the song! It was written by Brian May for Queen's 1977 album, News of the World.

It was featured in a great scene in the movie, Bohemian Rhapsody.

It provided Queen with a ridiculously awesome opportunity to engage with their audience.

I used that song in my marketing class recently as an example of the importance of engaging with your audience as a brand or a business.

The more those on the receiving end of your messages are involved with what you have to offer, the more likely they will be to support you. Stomp, stomp, clap...

Episode 153 - Don't Be Stuck for Content

Stuck for content? Not sure what to put on social media?

Share what you're doing on the job.

Show off your knowledge and expertise.

Take pictures behind the scenes.

Record what you're working on with your colleagues.

Don't worry about it. Don't sweat it. Don't think that everything published on social media has to be created from scratch.

There are plenty of things you're doing on a regular basis already that you could be putting out there for public consumption.

Episode 152 - Marketing, Personal Branding, Leadership and More with Richard Conner 

In this episode of the podcast, Bob Cargill's Marketing Show, Bob talks to fellow American Marketing Association member (Richard is from the Southern Connecticut chapter, Bob from AMA Boston), Richard Conner, about marketing, personal branding, leadership, running and much more. 

About Richard Conner (from LinkedIn)

Global-minded Strategic Marketing Professional with 15 years of experience in B2B marketing for organizations, both domestic and international markets. I have a passion for innovative technology and developing new products that drive profitable growth.

Episode 151 - The Growing Need for Content

Content marketing is only going to grow in importance.

Consumers want to hear from companies on a regular basis.

Not so much about what you have to sell to them, though.

No, they want to see what's going on behind the scenes. They want to get to know the softer side of businesses and brands. They want to get to know you as human beings.

So, use social media to put yourselves out there. Share as much content as possible about your corporate culture, your people, your products and services. Be conspicuous in your presence as often as possible both online and off. #ContentMarketing #SocialMedia #Marketing #Content

Episode 150 - The Personal Brand

In a recent blog post, Mark Schaefer wrote about Five Things I Would Do Differently If I Were Starting Over, one of those things being to place "more intent on the personal brand."

That's saying a lot, coming from someone who has such an extraordinarily strong personal brand. Mark is renowned far and wide for his marketing expertise and knowledge, his teaching and public speaking, his books and blog.

If someone as conspicuous in their presence online as Mark is thinks he could place more emphasis on his personal brand, what about you and me?

That's saying all of us could benefit from even more personal branding.

Thanks, Mark, as always, for the words of wisdom.

Episode 149 - Empathy in Marketing with Pat Timmons

In this episode of the podcast, Bob Cargill's Marketing Show, Bob talks to marketing professional and author, Pat Timmons, about his new book, Feel Something, about empathy in marketing and how understanding the feelings of your audience members can help you level up each phase of the buyer journey. 

About Patrick Timmons

Patrick Timmons is a “swiss-army knife” in marketing, with industry experience in tech, music business, advertising, and PR. His passion for marketing began at Emerson College, where he acquired a bachelor’s degree in marketing communications and entrepreneurial studies. He then studied at Berklee College of Music and received a master's degree in music business with a focus on independent musicians.

Episode 148 - The Growing Need for Content

Content marketing is only going to grow in importance.

Consumers want to hear from companies on a regular basis.

Not so much about what you have to sell to them, though.

No, they want to see what's going on behind the scenes. They want to get to know the softer side of businesses and brands. They want to get to know you as human beings.

So, use social media to put yourselves out there. Share as much content as possible about your corporate culture, your people, your products and services. Be conspicuous in your presence as often as possible both online and off. #ContentMarketing #SocialMedia #Marketing #Content

Episode 148 - Entrepreneurship, Technology, Marketing and Social Media with Morissa Schwartz

In this episode of the podcast, Bob Cargill's Marketing Show, I have a conversation with the multi-talented, super successful entrepreneur, Morissa Schwartz. We talk about the different businesses she runs and how she uses social media so effectively to stay in front of her constituents. At one point during our chat, I praised Morissa for being so positive and nice to others, and she said she was asked recently about how she keeps up her productivity, and her answer was, "By staying positive and keeping an upbeat attitude." She said, "The byproduct of being positive is being more streamlined and things going more smoothly. She added, "Being nice to people, being positive...they're so rewarding in so many ways."  Thanks, Morissa! You're such a very positive role model for so many fans, followers and friends, as both a professional and human being. 

Episode 147 - Reading, Writing, Arithmetic and Social Media 

It used to be reading, writing and arithmetic. That's what was taught in grammar school.

I think it should now be reading, writing, arithmetic and social media.

I'm serious. Social media is how more and more people communicate in this day and age, especially young people.

If we teach students how to use social media at a young age, we will have much less of a computer illiteracy problem in the world and certainly far more instances of Facebook, Twitter, Instagram, YouTube and the like being used for good.