How did Robert Menzies sell his message as Opposition Leader?

On this week's Afternoon Light Georgina Downer speaks with Bob Crawshaw about how Chifley and Menzies's epic clash over bank nationalisation reshaped Australia's political communications landscape. As innovative marketing techniques first defeated the policy then helped to sweep the Liberals into power in 1949.

Bob Crawshaw began his career during the Vietnam era, serving in the Australian Army for over 30 years as a commander, trainer, long-range planner and diplomat. As the first Director of Army Public Affairs, he gained unique insights into how governments try to shape public opinion and how communities push back to influence those in power. After leaving the Army, Bob established a public relations agency, using his experience to help governments and community organisations effectively promote their ideas. His work received Australian and international recognition. In recent times, Bob has focused on uncovering the stories behind the advertising and public relations campaigns that shaped Australia. Inspired by the passion and larger-than-life personalities involved in the bank nationalisation episode, he authored Battle of the Banks, a compelling exploration of how bold communications can either defeat big plans or make them a reality.

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