High-flying, yet down to earth, Bob Jordan is the Executive VP of Corporate Services at Southwest Airlines. He took time out of a busy schedule to talk with us about what has made Southwest Airlines such a monumental company for such a long time. He shares some secrets about how they maintain such a strong company culture, both internally and with their customers. He's also a fellow Aggie who does a lot to give back to the university. We were honored to have him on the show.