Bob Moesta is a founder, maker, innovator, speaker and now a professor.

He is the pioneer of 'Jobs To Be Done' Theory.

He has worked on and helped launch more than 3,500 new products, services and businesses across nearly every industry, including defence, automotive, software, financial services and education.

As part of this he has turned his mind to how salespeople can perform more effectively and realised that it is all about helping customers make progress.

We need to understand the dynamics of the customer's work and use language to reflect this.

Taking an empathetic perspective and really listening is where value can be created and we can start the process of focusing on outcomes.

Are you working on the customer's progress or your own?

Learn more at: https://linktr.ee/fredcopestake