What does a dead shark have to do with the future of branding?

In this episode of The MAP, brand expert Bob Sheard, Co-Founder of FreshBritain and author of The Brand New Future: How Brands Can Save the World, shares the story of his “shark epiphany” — and how it reshaped his perspective on using AI for brands.

We explore how FreshBritain is using AI to help brands swim faster and grow bigger — without drowning. From producing films in record time, to creating AI-driven marketplaces, to designing richer brand experiences, Bob explains what remains timeless in branding, what’s changing under AI’s adoption, and why more than ever, it’s sink or swim.