What is really happening with AI adoption in the US?

In this episode, Hal Kimber and Nick Darby speak to San Francisco–based Mark Fallows - an experienced digital strategist, creative leader and consultant - about what AI transformation actually looks like inside businesses today.

While many assume American companies are racing ahead with AI, the reality is more nuanced. Experimentation is widespread — but true transformation remains uneven.

Mark’s deeper insight?

AI transformation starts with human transformation.

The real competitive advantage isn’t access to tools — it’s unlocking institutional knowledge, creativity and curiosity within marketing teams. AI should act as an amplifier of human judgement, not a replacement for it.

In this conversation, we explore:

• The current state of AI adoption in US businesses
• Why workflow automation alone is not transformation
• How to surface and scale institutional wisdom
• Where human judgement must remain central
• What bold, responsible AI leadership looks like in 2026

This episode moves beyond hype to examine how CMOs can adopt AI in a way that strengthens creativity, sharpens decision-making and builds sustainable competitive advantage.

Follow Mark and discover more:

https://amplified-imagination.com

https://amplify.fabricacollective.com

https://www.linkedin.com/in/markfallows/

Many organisations are now experimenting with AI tools across different functions, but what does a true enterprise AI solution actually look like?

In this episode of The Marketing & AI Podcast, we speak to the founders of Nimbus AI, James Campbell and Zac Radbone, about their vision for AI operating at the very heart of the enterprise, not just as a collection of disconnected tools.

We explore how Nimbus is approaching enterprise AI adoption, the problems they believe businesses need to solve next, and what it means to build an enterprise-grade AI platform from the UK with global ambitions.

www.gonimbus.ai

Over the last year on The MAP, we’ve explored how AI is being adopted by marketers — but what impact is it having on our colleagues in Product?

In this episode, we speak to Dave Martin, an experienced product leader, consultant, advisor, mentor, and fractional CPO.

Dave shares his perspective on how AI is changing the way product teams process customer insight, prototype ideas, and move from concept to delivery at greater speed. We also explore how AI can support the transition from Manager to Leader, helping new leaders communicate more clearly, build trust, and navigate growing organisational complexity.

Dave’s insights are highly relevant to marketers too. This episode offers practical guidance on where AI genuinely helps, where it introduces new challenges, and how it can be used to lead with greater clarity and confidence.

Follow Dave on LinkedIn:

https://www.linkedin.com/in/mrdavemartin/

Every week we talk about how marketers are adapting to AI. But behind the scenes, there’s also a policy process shaping the rules, skills, and investment environment that will decide how fast UK businesses can really move.

In this episode, we speak with Tim Flagg, CEO of UKAI, the new trade body helping accelerate responsible AI adoption across the UK. From major corporations to start-ups, UKAI is uniting the ecosystem to turn policy into practice championing skills, smarter regulation, innovation, and trust.

It’s a conversation about how Britain can lead responsibly in the age of AI, and what it will take for businesses, creatives, and marketers to make that ambition real.

UKAI's website can be found here: https://ukai.co/

In this episode, we speak to Sarah Harris, Managing Director at HR People Support, to understand how the workplace itself is being reshaped from the inside out as we step further into this AI-led future — and the pitfalls to avoid, whether you’re a recruiter, candidate, employer, or employee.

Is your HR team ready for AI?

In this episode we speak to John Gargiulo, founder and CEO of Airpost, an “expert-led” video ad platform. John shares how he’s aiming to democratise and automate video ad production, turning high-volume social video creation into a genuine game changer for brands of all sizes. All while keeping a human expert involved to take the AI the last five miles and keep things real.

In this episode, we speak with Dino Gane-Palmer, founder and CEO of innovation consultancy PreScouter, and author of Do More With Less: The AI Playbook for Amplifying Talent and Output. Dino shares how businesses can avoid common pitfalls and build an AI playbook that delivers real results — in as little as eight hours.

What does a dead shark have to do with the future of branding?

In this episode of The MAP, brand expert Bob Sheard, Co-Founder of FreshBritain and author of The Brand New Future: How Brands Can Save the World, shares the story of his “shark epiphany” — and how it reshaped his perspective on using AI for brands.

We explore how FreshBritain is using AI to help brands swim faster and grow bigger — without drowning. From producing films in record time, to creating AI-driven marketplaces, to designing richer brand experiences, Bob explains what remains timeless in branding, what’s changing under AI’s adoption, and why more than ever, it’s sink or swim.

In this episode, we speak with Philip Marshall, Executive Creative Director, consultant, and lecturer on culture at the University of West London. Philip explains why he sees AI as a golden opportunity for creatives to refocus on the inspiring, original, and brave work that builds brands — while leaving AI to handle the day-to-day, run-of-the-mill output that too often feels like the default setting in 2025.

"Learn the tools and break the rules!"

You can subscribe to Philip’s thought-provoking pieces on LinkedIn here: Philip Marshall on LinkedIn

In this episode, we speak with Alex Brown — a consultant in the fiercely competitive world of business school admissions, and course leader in Digital Marketing and Digital Strategy at both Emeritus and London Business School.

Alex shares how the GEO shockwave hit his marketing efforts at Clear Admit — and the smart, practical steps he's taken to stay visible in an AI-dominated search landscape.

🔗 Ask Clear Admit: https://ai.clearadmit.com/ask-clear-admit/

🔗 Connect with Alex: https://www.linkedin.com/in/alexbrownracing/