In this episode, we speak with Alex Brown — a consultant in the fiercely competitive world of business school admissions, and course leader in Digital Marketing and Digital Strategy at both Emeritus and London Business School.

Alex shares how the GEO shockwave hit his marketing efforts at Clear Admit — and the smart, practical steps he's taken to stay visible in an AI-dominated search landscape.

🔗 Ask Clear Admit: https://ai.clearadmit.com/ask-clear-admit/

🔗 Connect with Alex: https://www.linkedin.com/in/alexbrownracing/

With AI overviews slashing organic traffic, how do brands win share of voice in the age GEO?

In this episode we speak to Michael Hermon, founder of Spotlight - https://www.get-spotlight.com - the first share of voice tool built for LLMs. He takes us through the how fast this shift is happening, what risks businesses face if they ignore this, and the strategies you need to adopt to get AI talking about your brand.

In today’s social-media-driven economy, around 10% of your audience typically generates 70% of your value. In this episode, we speak with Ethan Monkhouse, Founder & CTO of Naviro.ai, about how Precision AI helps brands and creators identify and nurture the signals, content, and followers that truly matter. We explore how these insights can transform marketing strategy, sharpen budget allocation, and drive measurable business impact — without chasing vanity metrics.

Resources mentioned in this episode:

• Naviro.ai – Precision AI for creators

In this inspiring episode, Jason Thomson, Senior Vice President at Mintel, explains how he is not only leading AI innovation at global market intelligence giant Mintel, but also why he believes the future for our jobs with AI is not nearly as stark as some have been predicting.

How should marketers work with their tech colleagues in the age of AI?

In this episode, we speak with Sandeep Seeripat, Global Business Transformation and Technology Officer at TwiningsOvo, to explore how tech and marketing teams must work hand-in-hand to seize AI opportunities without losing control. From strategic alignment to risk mitigation, Sandeep shares how Twinings is navigating the AI revolution—and what every marketer needs to know now

To what extent should businesses consider the ethical implications of AI transformation?

In this highly stimulating episode McKinley Hyden, Director of Data Value and Strategy at the Financial Times, shares the work she has been doing on AI transformation that led to the FT recently winning "Generative AI Initiative of the Year" at the 2025 British Data Awards.

She is utterly compelling in her view that AI transformation is not just a technical challenge - but one that goes to the very heart of ethics in business.

Can AI make us better leaders?

Leadership isn’t a job. It’s a privilege — because one conversation can change someone’s future. In this episode, Brett Engeman, founder of Aspirational Leaders Co., shares how he’s using AI to augment leadership — helping leaders lead with insight, set smarter goals, and build stronger teams.

In this latest episode to look at how AI is rapidly transforming the world of media we speak to Tom Quick, CEO and founder of Entity X, about how his company is using AI to quantify cultural intelligence and enable cultural activation for brands, helping agencies and clients create more relevant, impactful campaigns.

What does Agentic AI mean for the future of Consumer Insight teams?

In this episode, we speak with Justin Ibbett, founder and CEO of Focaldata, the world's first AI co-worker for consumer insight.

In the near term, Justin believes Agentic AI will "give researchers superpowers." But he's also clear-eyed about the long-term. Consumer Insight has traditionally been about predicting the future to spot business opportunities....

...but what now does the future hold for researchers themselves?

AI is fundamentally disrupting both content marketing and SEO. By 2026, 90% of all online content is projected to be AI-generated, according to Europol. So what opportunities does this create for marketers?

In this episode, we speak to Erik Wikander, co-founder and CEO of Wilgot.ai, a start-up redefining how high-quality content is created and scaled in the era of AI search. He gives his invaluable perspective on how rapidly the landscape is changing— and why most marketers are still stuck recycling, rather than amplifying, their ideas.

He also unpacks why he calls AI “the ultimate unlock for the internet” — and what marketers must do now to create content built for the future.