Bobble Pod

In this episode, we're joined by Mike Hall, Co-Founder of ThinkSMART Marketing.

Mike is a seasoned marketing expert who has been in the industry long before the rise of online marketing. With over 35 years of knowledge and experience, Mike brings clients' marketing ideas to life with his creativity and expertise. But what sets Mike apart is his unwavering commitment to customer service and helping clients to map out their customer touchpoints, enabling them to maximise their opportunities and deliver the best customer experience.

And when Mike's not crafting marketing strategies and touchpoints, he can be found in creating mesmerising abstract wall art.

Join Mike and our CEO, Manni Singh, as they delve into how to map your customer journey and maximise your success.

What is an Attribution Model?

Manni is joined by Ram Tracking's Andrew Jacobs to explain Attribution Models and the different types that are used in marketing and sales; describing the differences between simple and complex models and how testing each one could help grow your leads and Business.

"The global artificial intelligence market is estimated to generate $433 billion in sales from 2020 to 2023" (Source Digital Agency Network)

Manni gives his latest views on Ai in marketing and as he explores the pros and cons of using Ai and how a blend of using Ai and Human input could be the way forwald for digital advertising and content marketing.

People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.” - Simon Sinek, author of “Why? How Great Leaders Inspire Everyone to Take Action,”

Manni Singh CEO of Bobble Digital explains the differences between brand and performance marketing, Sharing why it shouldn’t be brand vs performance but brand with performance marketing.

Sharing examples including Nike and Apple of getting brand and performance marketing together and the consequences on leaning too heavy on either brand or performance marketing when you are

what questions do you have, send them to @BobbleDigital using the hashtag #MrBobble or #AskBobble or #bobblepod

"Don’t use a Digital Marketing Agency unless you're actually ready to bring one in, A digital marketing agency isn’t a replacement for a Marketing Manager".


Manni Singh of Bobble Digital Explains in the first episode of the new series why you shouldn't Bring a marketing agency as a Replacement for a marketing manager,

Exploring what you should have on your checklist before approaching an agency and how using the RACI model helps clearly establishes the responsibilities for each task so there will be no doubt on who will be doing what when working with an agency.

In the last episode of the current series, Manni takes a look at Bing as an ad platform which shouldn't be an afterthought for your digital marketing

even with Google being the King/Queen of the search engines Manni explores the advantages of using Bing which links to the likes of MSN, Yahoo, AOL and Linkedin alongside Google Ads

Even with smaller market segments, there are advantages to be gained as Manni shares why

links from the episode

Share of Market over time - https://gs.statcounter.com/search-engine-market-share


If you like the series why not subscribe new episodes will be out soon

What is a Business Sounding Board?

Join Manni Singh (Mr Bobble) and Special Guest Phil Fraser as they explore their own business journeys giving tips and ideas to help you grow your business when you hit those pain points in growing

Phil also chats more about his key learnings after selling his Business for a six-figure sum.

Get in touch with the Podcast by Tweeting https://twitter.com/BobbleDigital

Manni looks at his three pillars of paid social media and how knowing your Objective, audience and message can help your campaigns be more successful on platforms like Facebook, Twitter and Tiktok.

Episode 11 explores these three pillars and how they can be applied to your process of setting and researching for your social paid campaign.

What are Performance Max Campaigns? and why are 84% of UK businesses using this type of Google Campaign,

Host Manni Singh explores this new campaign from Google and why you should take a look at this approach when it comes to your advertising and how to make it work for you through good Creative assets e.g photos and videos.

"One of the things that most people are guilty of doing is using filler words... that don't mean anything" Duncan Lewis

Manni is joined by Communication trainer Ducan Lewis of Eaglei to explore 7 key elements to be a good communicator in business and how you can improve your communication and body language for those important meetings.