Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

Bobby Pinero: Building a Business Alternative to Excel


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Bobby Pinero is the CEO & Co-Founder of Equals, the only spreadsheet with built-in connections to any database, versioning, and collaboration. I've joked that every company's biggest competitor is Excel, so it was fun to learn how Bobby and the team at Equals are actually positioning against it. There's a lot to learn from this interview:

  • identifying best fit early adopters for your product
  • how Equals is growing by acknowledging legacy spreadsheet strengths
  • the approach to sub-category creation between traditional spreadsheets and BI tools
  • and lots more
  • Follow Bobby: LinkedIn | Twitter

    Check out Equals: Website

    Continue the conversation with me: ⁠LinkedIn⁠ | ⁠TikTok⁠ | ⁠Twitter⁠

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    Healthy Competition: Product Marketing | Competitive Intelligence | StrategyBy Andy McCotter-Bicknell