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Healthy Competition: Product Marketing | Competitive Intelligence | Strategy
By Andy McCotter-BicknellBusiness
Healthy Competition: Product Marketing | Competitive Intelligence | Strategy episodes
- Special Announcement 💚
Hi! It's been a while. Tune in to hear an important update about the future of Healthy Competition :-)
22 min - 3 min
- April Dunford: Nailing Competitive Positioning
April Dunford is the world's leading expert on positioning for B2B tech companies and the author of 'Obviously Awesome' as well as the newly released 'Sales Pitch.'
We focused on how competitive intel and positioning intersect in business:
- bashing "approaches," not competitors
- the importance of positioning your competitors
- when to mention competitors (and when to leave them be)
- why you shouldn't be scared of talking about competitors
- why you need to know your differentiated value
And lots more.
Follow April: website | LinkedIn
Check out her new book: Sales Pitch
Continue the conversation with me: LinkedIn
This episode is brought to you by the Healthy Competition community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!37 min - Lessons From Scaling a YC-Backed Startup w/ Emir Atli (Co-Founder & Chief Revenue Officer @ HockeyStack)Emir Atli is the Co-Founder and Chief Revenue Officer at HockeyStack, a GTM analytics platform for B2B companies to analyze, forecast, and optimize their marketing. I joked with Emir that I feel like HockeyStack came out of nowhere but are now a constant presence in my LinkedIn feed. We dove into the reason for that, as well as Emir's thoughts on:what to do when competitors lie about your productthe benefits of going through Y Combinatorwhen to buy-out your prospect's contract with a competitorhow they'll be using their recent seed fundingwhy it's hard to start a martech business right nowand lots more!Follow Emir: LinkedInCheck out HockeyStack: WebsiteContinue the conversation with me: LinkedIn | TikTok | TwitterThis episode is brought to you by the Healthy Competition community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!25 min
- Getting Ahead as a Product Marketer With AI w/ Jess Petrella (Director of PMM @ Unbounce)
Jess Petrella is the Director of Product Marketing at Unbounce and the creator of multiple templates dedicated to helping Product Marketers succeed with AI. In this episode, we dove into:
- her favorite PMM workflows that incorporate AI
- her favorite AI tool among the many that she's tested
- mistakes she made during her AI research that you can avoid
And lots more!
Follow Jess: LinkedIn
Check out her templates & courses: AI for Product Marketers, How to Use Notion AI for Product Marketing
Continue the conversation with me: LinkedIn | TikTok | Twitter
This episode is brought to you by the Healthy Competition community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!
30 min - Behind the Curtain: Mastering the Art of Big Product Launches w/ Jason Oakley and Tamara Grominsky
In this episode, I was joined by Jason Oakley and Tamara Grominsky. They're both career Product Marketers that have led a ton of great launches over the years for companies like Klue, Unbounce, and Kajabi.
We're all working together on a course for Product Marketers called Ready for Launch - The PMM's Guide to Product Launches, so I thought it'd be fun to share insider stories on important launches we each led. We also talk about some other launches from companies that caught our eye and why we liked or disliked them.
Want to master the art of product launches? Join our upcoming cohort before Oct. 31st here: https://maven.com/course-crew/readyforlaunch
Follow Jason: LinkedIn | ProductivePMM
Follow Tamara: LinkedIn | PMMCamp
Continue the conversation with me: LinkedIn | TikTok | Twitter
This episode is brought to you by the Healthy Competition community. 1,000+ messages are exchanged between 100+ Competitive Intel and Product Marketing pros every month. Join today!
56 min - Building a Content Marketing Agency & Managing External Threats w/ Brooklin Nash (Co-Founder of Beam Content)
Brooklin Nash is the Co-Founder of Beam Content, a content marketing agency that helps B2B SaaS companies create expert-driven content so that they can build trust with their buyers.
Brooklin shared a great blog the other day that prompted me to reach out titled, "I gave a generative AI tool, a content farm, and a writer the same prompt. Here's what happened."
It had me wondering how a content marketing agency deals with an external threat like ChatGPT and other generative AI-based SaaS companies. We touched on that topic, as well as:
- where generative AI is helpful for content, and where it's not (yet)
- how honing in on their target audience ensures that Beam sees more qualified, non-competitive conversations with prospects
- the decision-making process that led Brooklin to build an agency vs. remaining a freelancer
- and lots more!
Follow Brooklin: LinkedIn
Check out Beam: Website
Continue the conversation with me: LinkedIn | TikTok | Twitter
This episode is brought to you by the Healthy Competition community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!
18 min - Evidence-Based Marketing as a Competitive Advantage w/ Evan Huck (Co-Founder & CEO of UserEvidence)
Evan Huck is the CEO & Co-Founder of UserEvidence, the customer voice platform that automates social proof for GTM teams, generating verified case studies, testimonials, and stats in minutes.
I’ve been a fan of UserEvidence for a while, so it was great to sit down with Evan and hear about their growth and how they’re standing out in a sea of GTM tools. By the end of this episode, you’ll learn:
How to effectively use customer stories to win deals
The pros and cons of selling in a non-defined space
Evan’s #1 tip for entrepreneurs that are building today
and lots more!
Follow Evan: LinkedIn
Check out UserEvidence: Website
Continue the conversation with me: LinkedIn | TikTok | Twitter
This episode is brought to you by the Healthy Competition community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!
32 min - Finding Your Dream Job in Product Marketing or Competitive Intelligence w/ Yi Lin Pei
This session was recorded live in the Healthy Competition community (healthycompetition.co). If you're into this kind of content, we'd love to have you!
Yi Lin Pei is a career coach for product marketing, marketing and no-code tech roles. And in this live session, we chatted about what folks can do to find their dream jobs. A few topics we discussed:
- How to negotiate compensation packages
- When you should upskill before you pivot to a different career
- Why you should think like a Product Marketer during your job search
- The method that maximizes her clients' chances of getting an interview
And lots more!
Follow Yi Lin: LinkedIn | Website
Join her upcoming cohort: Website
Continue the conversation with me: LinkedIn | TikTok | Twitter
This episode is brought to you by the Healthy Competition community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!
40 min - How HubSpot Does Competitive Intelligence w/ Jessica Davis (Manager of CI @ HubSpot)
This session was recorded live in the Healthy Competition community (healthycompetition.co). If you're into this kind of content, we'd love to have you!
Jessica Davis is the Manager of Competitive Intelligence at HubSpot, and she shared a ton of great details about the program that her team has put together.
- how they got buy-in from their leadership team to invest in the CI team's headcount
- how they rolled out a brand new competitive intel program in 6 months that included 50+ new battlecards (and 90% engagement from the sales team)
- how often they update their competitive materials
- how HubSpot's competitive intel team is structured and the department they role up under
And lots more.
Follow Jessica: LinkedIn
Continue the conversation with me: LinkedIn | TikTok | Twitter
This episode is brought to you by the Healthy Competition community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!
41 min
About Healthy Competition: Product Marketing | Competitive Intelligence | Strategy
From the publisher's feed
This show has one simple goal: help you stand out and win in B2B tech. So in each episode, we interview founders, investors, and industry leaders to walk us through their businesses, differentiators, and how they stay on top of their markets + competitors.
www.healthycompetition.co