Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

Building a Content Marketing Agency & Managing External Threats w/ Brooklin Nash (Co-Founder of Beam Content)

Listen Later

Brooklin Nash is the Co-Founder of Beam Content, a content marketing agency that helps B2B SaaS companies create expert-driven content so that they can build trust with their buyers.

Brooklin shared a great blog the other day that prompted me to reach out titled, "I gave a generative AI tool, a content farm, and a writer the same prompt. Here's what happened."

It had me wondering how a content marketing agency deals with an external threat like ChatGPT and other generative AI-based SaaS companies. We touched on that topic, as well as:

  • where generative AI is helpful for content, and where it's not (yet)
  • how honing in on their target audience ensures that Beam sees more qualified, non-competitive conversations with prospects
  • the decision-making process that led Brooklin to build an agency vs. remaining a freelancer
  • and lots more!

    • Follow Brooklin: LinkedIn

    Check out Beam: Website

    Continue the conversation with me: ⁠LinkedIn⁠ | ⁠TikTok⁠ | ⁠Twitter⁠

    This episode is brought to you by the ⁠Healthy Competition⁠ community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!

    ...more
    View all episodesView all episodes
    Download on the App Store
    Healthy Competition: Product Marketing | Competitive Intelligence | StrategyBy Andy McCotter-Bicknell